its a research report on the relaunch of failed product nestle limo and malta as nestle blast.
This report was made with the idea to re-launch the infamous brand Nestlé Limo and Malta, The research draws attention to why the brand failed, what does the market lacks, how the dynamic market shifts how price and taste are the two major factors in instant drinks industry, as the product was failed because of too many competitors and less advertisement was done the design on the brand was un attractive the cost didn’t reflect the organization.
Re-designing the whole brand image of the drink was the recommendation with added improvements as the taste of the product was similar to competitors it was that X-factor which led the brand go down the drain, the main focus is promotional activities and sales will then follow. Many strategies are suggested of how to use the price penetration to enter the market and grab market share.
This report will give a complete over view that how, when and where the product should be launched.