Marketing Director (Contract / Fractional) — Multi-Brand Ecommerce in Automotive Aftermarket

₹750-1250 INR / hour

Closed

Posted 8 days ago

₹750-1250 INR / hour

Project Overview We're a U.S.-based performance automotive aftermarket distributor (60+ years in business, 400+ team, 630+ brands, 35+ countries) looking for an experienced Marketing Director on a long-term contract basis to lead and scale our marketing function across multiple brands and business units. This is a senior leadership engagement — not a campaign manager role. You'll combine strategic direction with hands-on execution oversight, working directly with CEO / executive leadership. Strong fit for a fractional CMO, senior marketing consultant, or contract Marketing Director with proven multi-brand experience. What You'll Deliver Weekly: Campaign performance updates · team execution updates · channel reviews · risk/blocker analysis · optimization recommendations Monthly: Full marketing performance report · ROI & channel analysis · budget tracking · website/ecommerce/CRM performance review · growth recommendations Quarterly: Marketing strategy review · growth roadmap · performance improvement plan · budget reallocation · multi-brand marketing direction Core Responsibilities Develop and execute marketing strategy across multiple brands, business units, customer segments Lead remote marketing team across performance marketing, content, digital, ecommerce, CRM, website Oversee paid media (Google Ads, Meta Ads) — review ROAS, CAC, CPA, CTR, conversion rates, revenue impact Improve website performance, ecommerce conversion, CMS workflows, landing pages, UX Manage CRM strategy (HubSpot), customer segmentation, lifecycle marketing, attribution Manage and optimize marketing budgets across campaigns, channels, agencies, tools Build reporting workflows for executive leadership Must-Have Skills & Experience 2–5+ years in senior marketing / marketing director / growth marketing leadership role Proven track record managing multi-brand marketing operations Strong experience with ecommerce / distribution / product-based businesses Hands-on with: Google Ads, Meta Ads, Google Analytics 4, HubSpot (or similar CRM), WordPress (or similar CMS) Demonstrated ability to improve ROAS, CAC, conversion rates, and revenue attribution Strong leadership, communication, and project management skills Comfortable presenting performance reports to C-level executives Nice-to-Have Automotive aftermarket, performance products, or parts/accessories industry experience Experience with remote teams, agencies, and external partners Marketing automation tools and executive-level dashboard building Track record supporting product launches and seasonal campaigns Compensation Hourly rate: $100–$200 USD/hour, depending on experience and scope Performance bonus: Discretionary, tied to revenue growth, marketing ROI, campaign performance, and business impact Annualized equivalent: $180,000–$350,000+ if converted to full-time leadership structure (open to discussion) Payment: Via Freelancer milestone / hourly tracking · Bi-weekly or monthly invoicing Timeline & Engagement Start: Immediate (within 2–3 weeks) Initial term: 6 months (renewable based on performance) Hours: 20–40/week flexible, with consistent overlap with U.S. Eastern Time Reports to: CEO / Executive Leadership Team: You'll coordinate marketing team members + external agencies/contractors How to Apply — Please Include in Your Proposal Proposals without these items will be skipped: Brief intro (3–5 sentences): your background, focus areas, and why this role fits you 2–3 case studies / past results with measurable outcomes (ROAS, revenue lift, conversion improvement). Links to portfolio welcome. Largest monthly paid media budget you have personally managed (with timeframe) Tools/platforms you've used hands-on (Google Ads, Meta Ads, GA4, HubSpot, etc.) Hourly rate within stated range Availability (start date + weekly hours you can commit) Industry experience: any prior work in ecommerce, automotive, aftermarket, or product-based businesses? About Us Long-established U.S. performance automotive aftermarket distributor based in Southwest Michigan. Multi-brand operation serving racers, hot rodders, truck owners, and off-road enthusiasts through both B2C ecommerce and B2B distribution. Performance-driven, execution-focused, growth-oriented — we value accountability, measurable results, strategic thinking, and strong execution. Equal Employment Opportunity engagement. We evaluate proposals on capability and fit only.

Project Management

Marketing

CRM

Conversion Rate Optimization

Project ID: 40513238

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Active 6 days ago

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5 freelancers are bidding on average ₹930 INR/hour for this job

@anshi283

Hello, I am a results-driven Digital Marketing Professional with hands-on experience in content creation, social media marketing, paid advertising, lead generation, and brand growth. I have worked with Google Ads, Meta Ads, Analytics, and performance-focused marketing strategies to improve engagement, conversions, and ROI. My strength lies in creating data-driven campaigns, optimizing marketing funnels, and delivering measurable business growth. I am highly organized, proactive, and committed to achieving targets, making me a strong fit for this Marketing Director role. I am confident I can contribute strategic insights and execution excellence to help scale your multi-brand business.

₹1,000 INR in 40 days

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@nabeeli18

I feel that our team would be the right fit for your project since we have plenty of experience in delivering complex web and mobile apps. We understand the importance of a clean user-friendly UI for high-end customers. Our expertise aligns perfectly with leading and scaling the marketing function across multiple brands and business units in the automotive aftermarket industry. Let's chat about your project and walk away with a free consultation. Regards, Nabeel Ismail

₹750 INR in 7 days

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@manishpathak550

Hi, I’m Manish, a Senior Data Analyst and client-facing BI professional with 7+ years of experience in performance marketing and media analytics across multi-brand portfolios. I specialize in turning complex campaign, ecommerce, and CRM data into clear executive-ready insights that improve ROAS, CAC, conversion rates, and revenue attribution. In my current role at IPG Mediabrands, I analyse 50GB+ of performance data, manage 30+ dashboards, and support 100+ campaigns annually, helping reduce cost per signup by 45% and contributing to 26% YoY growth. I regularly present KPIs to leadership and build reporting workflows used for executive decision-making. While my title is Senior Data Analyst, my work closely aligns with a Marketing Director’s reporting and performance ownership: stakeholder management, cross-functional coordination, and delivery across multiple brands and business units. I’ve led and mentored teams of up to 30 members and improved reporting through QA, documentation, and training. For your automotive aftermarket brands, I can build weekly, monthly, and quarterly performance packs, translate marketing data into actionable budget and optimization recommendations, and maintain executive dashboards across ecommerce, website, and CRM metrics. I’ve worked hands-on with GA4, Google Ads, DCM, Snowflake, BigQuery, Databricks, Tableau, Power BI, and advanced Excel. I can commit 20–25 hours/week, overlap with U.S. Eastern hours, and start within 1–2 weeks.

₹900 INR in 25 days

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@vimalr93

Hello, I would like to be transparent upfront that I am not a Marketing Director and do not come from a traditional performance marketing background. My experience is primarily in Business Analysis, Digital Transformation, stakeholder management, and large-scale customer-facing platforms within banking and financial services. That said, your organization, scale, and growth-oriented culture strongly interest me. I would welcome an opportunity to contribute in areas where my experience can add value. My strengths include: • CRM and customer lifecycle management support • Customer onboarding and customer journey analysis • Data management, reporting, and KPI tracking • Process optimization and workflow improvement • Stakeholder coordination across business and technology teams • Requirements gathering and documentation • Executive reporting and performance dashboards • Data analysis using SQL, Excel, and reporting tools • Project coordination across multiple teams and vendors While I may not be the ideal candidate for the Marketing Director position itself, I believe I can be a valuable contributor in a supporting capacity focused on CRM, customer data, reporting, process management, and business operations. I would appreciate the opportunity to discuss whether there is a role within your team where my skills can contribute while I continue expanding my expertise in marketing operations and customer growth initiatives. Regards, Vimal Raut

₹1,000 INR in 40 days

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@AndrasCzeitner

Through my experience in the realm of Data Analysis, I have consistently been able to provide comprehensive insights and actionable recommendations to help businesses drive growth and optimize their performance. My proficiency in SAP BW, CDS views and analytical queries would be a valuable asset for your business as you navigate the complex world of multi-brand marketing. Over the course of my career, I've demonstrated an ability to liaise with executive leadership and effectively communicate complex data-driven strategies. This strength aligns closely with your requirement for consistent reporting workflows for your CEO and executives. Rest assured, I am comfortable presenting performance reports at senior levels. Having worked primarily in ecommerce and digital spaces, I understand the challenges these industries face and can deftly maneuver to mitigate them in order to deliver on tight schedules. Even while working remotely, I have successfully built and managed cross-functional teams, greatly enhancing efficiency and productivity. Both these abilities are crucial as it aligns with your need for hands-on supervision across various domains such as performance marketing, content, digital, ecommerce and more.

₹1,000 INR in 40 days