Marketing in CONSUMER BEHAVIOUR Proposal Plan
Bütçe $50-80 SGD
2000 words (+/- 10%)
Citation Format APA References
You are required to consult and correctly reference a MINIMUM of 10 different sources of information.
For the purposes of this assignment, you are to assume the role of an executive working within the Marketing department of a company of your choice. This company must offer a medium to high involvement brand and product line. You have been tasked by the Managing Director of the chosen company to prepare a Consumer Behaviour Report that addresses the following areas:
▪ Situation Analysis of the Company
▪ Target Market Description
▪ Target Market Decision Making Process
▪ Two Social Influences on Buying Behavior
▪ Two Psychological Influences on Buying Behavior
▪ Two Personal Influences on Buying Behavior
▪ Four Marketing Strategy Recommendations
This individual assignment is a combination of theory and practical application of key concepts relating to the module on Consumer Behaviour. The required report must provide evidence of wider research and be adequately presented, investigated, and argued in a logical and coherent manner. Appropriate conclusions made must be explained, justified, and appropriately referenced as is expected of a report at this level of study.
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