Feedback (100 words) on Creating an Account

We need to gather feedback on the account opening process for an online brokerage account (stock trading stuff). Start to finish, the whole task (including the writing prompt) should take less than 20 minutes. Basically, we're just looking for your unabridged comments, thoughts, feelings, etc. when opening an account. You should note how long the whole process takes, what you like and dislike, and areas you see for improvement. I.e., do you like the font, colors on the page, images, ease of use when filling out the form, etc. There's no right or wrong way to do this. It's purely your opinion. Screenshot the final application page, so we know that you actually applied, and submit the picture along with your 100 word impression. Bullet points are okay! Must be based in the US. That's it.