Micro Project


In consideration of the textbook readings for the week (chapters 3 & 4), explore/explain the importance of obtaining information about consumer perspectives as the initial platform for applying marketing intelligence to effective marketing planning, and making better marketing decisions.

Visit [login to view URL] and: SELECT ONE (1) website/business/company/organization that is currently recruiting research participants for focus groups and surveys. **BE SURE TO CHECK ALL OTHER STUDENT FORUM POSTS BEFORE UPLOADING YOUR POST!!—EVERY STUDENT MUST CHOOSE A DIFFERENT SELECTION TO REPORT ON**

1) Share the name of the research firm/name of the company/title of the study or focus group, and the TYPE of business or industry field that the research applies to (for example: food products/medical products, etc…).

2) Briefly report as much as possible about what you are able to observe about the nature of the data collection.

3) Provide your perspective on the pros and cons of what you can observe about what information is being solicited, as well as your evaluation about the recruitment of research participants/feedback/info for marketing in this study or this business industry.

(***Requirements: 1-2 pages, citations if needed)

Beceriler: Rapor Yazma, Araştırma, Araştırma Yazarlığı, İş Yazışması, İş Analizi

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