This formative assessment aims to assess your knowledge and skills that have been developed through the topics: “organisational culture” and “Professionalism”. These topics were covered (Topics will be given) and you must refer to the notes as well as conduct your own research to successfully complete this assessment.
For this assessment you will be required to write a report that critically evaluates the importance of an organisational culture. You must strictly follow the requirements and layout below:
To begin, you must click on the link below and read the article on: The Secret to Zara’s success: A culture of Customer co-creation
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Once you have read the article, you must carefully consider fashion retailers where you would want to be employed. Choose just one retailer and conduct research on that retailer to provide a brief outline of the brand and justify why you have selected this brand as a brand you would want to work for in future (5).
Then, discuss how ZARA is able to maintain customers even post lockdown (5)
Finally, use the information that you gained through your research as well as insights gained from the article on ZARA to construct a written report that delves into the importance of organisational culture and professionalism. You must ensure that you follow the format below:
You are required to write a detailed introduction that describes the purpose of the report and clearly defines the importance of organisational culture with the fashion retail space, making significant reference to the retail brand that you have chosen to research. (5)
Vision Or Mission Statement:
Write a detailed paragraph in which you critically compare the vision or mission statements of ZARA and your selected retailer. Your comparisons must make references to any similarities and or differences between the two brands. (5)
Your second paragraph under this heading must state which of the visions/missions you best identify with and justify your selection by making specific reference to how the vision/mission statement would influence your decisions to apply for vacancies at the said brand. (5)
Target Market and Marketing strategy:
Provide a detailed comparison of the target markets of each of the brands (5)
You must now account for the marketing strategies offered by both brands and describe how each strategy contributes to the success of each brand (5).
Products / services:
You are now tasked to provide a clear description of all services and products that are offered by Zara and your chosen retailer(5).
In your description, you must compare how the products and services differ in pricing at the two stores and give reasons for the difference. (5)
Consider the times that you have visited either ZARA or the retail brand that you chose and together with the research that you have conducted, construct a detailed account of professionalism that you observed. Be sure to include the following key points (10):
Customer service and friendliness
Willingness to assist
Communication between you and the employee/s
The layout of the physical store
Dresscode of employees
Your entire experience
Write a concise conclusion that indicates why organisational culture and professionalism are important factors that influence the success of a business. You must also confirm your “organisational fit” to one of the two brands. Include a justification for your confirmation by clearly describing why you have chosen that specific brand as an individual. (5)
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