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project on AirAsia

This is a strategic management project on a company called Air Asia.

There are 4 main titles .

1) Introduction

-Company and product information

-Market Structure

2) Situational Analysis

- Talk about External forces

- Internal Forces

- EFE and IFE matrix ( need maximum 5 for each more is encouraged ) must be in table form which is consists of weight / ratings / weighted score ( weight x rating)

total score for weight must add up to 1.00 only.

3) Objectives

-Long term

The end result that the company aimed to achieve

Your company will spend resources to implement those planned strategies and activities

As such, it should bring positive outcomes or benefits to the company

-Annual

The objective shall be hierarchical

It means should be break down into different smaller or sub objectives to be achieved in different points in time

Accumulative of annual objectives would lead to the long term objective

-Competitive advantage

The uniqueness that your company is having.

What are the uniqueness that you are using in sustaining your success in the future two years.

Include porter 5 forces.

4) SWOT MATRIX

- make a table only

** THIS PROJECT ARE FOR THOSE WITH UNDERSTANDING ON STRATEGIC MANAGEMENT PARTICULARLY EFE AND IFE MATRIX.

** PLAGIARISM IS VITAL TO ME SCORING OF 5 % AND LESS IS ALLOWED.

** EACH TOPIC MUST BE 3 TO 4 PAGES MORE IS ENCOURAGED.

** THE USE OF TABLES/ FLOW CHART/ IS HIGHLY ENCOURAGED

** WRITTEN IN NEW TIMES ROMAN 12 WITH SPACING 1.5

** I HAVE ATTACHED A SAMPLE PROJECT FOR YOU AS A GUIDE

Beceriler: Rapor Yazma

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İşveren Hakkında:
( 2 değerlendirme ) georgetwon, Malaysia

Proje NO: #21806279

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