Theodore Parker (1810-1860), once observed that “Kodak sells film but they don't advertise film. They advertise memories.” This statement has to be critically evaluated making reference to relevant academic literature and giving appropriate present day examples to support the argument.
The essay has to cover advanced knowledge and understanding of marketing communications theory, as well as their ability to prove its application.
This the critical thinking demonstrated, the logic and persuasiveness of its argument, and the clarity of its presentation. The essay has to be interconnected with each of its parts and thus finally will reflect a persuasive argument as a whole.
All work should be typed in double-line spacing. All pages should be numbered. Writers are free to quote directly or indirectly from any publication, provided that they provide a reference for the author or originator. In other words, if the research or the views the writers cite are not their own, then they MUST acknowledge their source(s), ideally in accordance with the Harvard style whereby citations are made in the text by author and date, with a full alphabetical listing at the end of the paper. If the writers fail to acknowledge their sources, total work will be accepted as "Not up to the mark standard" and will receive no payment.