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Research on marketing strategies in DIRECT response to the 2008 Recession

Main research Topic: Company Marketing Strategy Research

Introduction of this project:

1. Find 6 companies that changed their marketing strategies in DIRECT response to the 2008 Great Recession

2. Each company should conducted one or more strategies from the following:

---- a. Branding

---- b. Strategic Alliance/Joint Venture

---- c. Segmentation/positioning

---- d. Growth Strategy (Ansoff Matrix), including:

-------------- i. Market Penetration

-------------- ii. Product Development

-------------- iii. Market development

-------------- iv. Diversification

---- e. Porter's Generic Strategies

-------------- i. Cost Leadership

-------------- ii. Cost Focus

-------------- iii. Differentiation

-------------- iv. Differentiation Focus

What you need to do:

1. Company Profile for each company, including:

---- a. What market the company is in

---- b. Main segments

---- c. Size of the company

---- d. Competitive advantage

---- e. Strengths and weaknesses

---- f. The competing environment and economic situation of the company during the Great Recession

2. Problems faced by each company as a result of the 2008 Great Recession

---- a. Please give detailed timeline

---- b. Describe in details using What? How? Why?

3. Marketing strategies adopted by the company as a result of the 2008 Great Recession

---- a. What were the new marketing strategies?

---- b. What was the outcome of the adopted new marketing strategies?

---- c. Which part of the strategy went well? Why?

---- d. Which part of the strategy did not went well? Why?


- All data must be from reliable sources.

- All data must be fully referenced (with clear date of published and date of accessed using Harvard referencing). All references will be checked

- Statistical tables, charts and graphs are needed

**This is a research-ONLY project. No need to write in essay form. You just need to list all the data and information clearly.

**** Elancers who can give me interpreted work would be given priority (i.e. not only copy and paste from internet, but include some interpretations to the event)

***Tips of doing research

Step 1: understand what is marketing strategy

Step 2: understand what are the recommended strategies

Step 3: read news papers/documents about some companies, to see what they have done during recession

Step 4: take clear notes of all the actions

Step 5: understand what were the actions and identify which strategies they have used

Step 6: do not forget to collect evidences of the results of conducting marketing strategies during 2008 Great Recession

***Example companies and strategies

• McDonald:

---- ---- Did "Product Development" and "Cost Leadership" during recession

• US Airline and American Airline

---- ---- Strategic Alliance

Beceriler: Pazar Araştırması, Pazarlama, Araştırma, Araştırma Yazarlığı, Bilimsel Araştırma

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İşveren Hakkında:
( 15 değerlendirme ) Manchester, United Kingdom

Proje NO: #4443886



Hi, Ready to do this. Please check PM. thanks

5 gün içinde 302$ SGD
(12 Değerlendirme)

1 freelancer bu iş için ortalamada 302$ teklif veriyor


Hi, I am a professional writer and i am running a team of native article writers. I can handle your task. Don't worry about quality and deadline. I am eagerly awaiting for your response. thanks and best regards has Daha fazlası

in 5 gün içinde169$ SGD
(18 Değerlendirme)