I am looking for a writer to write training courses on internet marketing topics for local businesses. Each course would be on one major internet marketing topic such as:
Online Publishing to Reach New Customers on the Internet (Article Marketing)
Using Videos to Promote Your Business Online (Video Marketing)
Blog Your Local Business to Online Success (Blogging)
Converting Interest into Purchases (Email Marketing)
Reaching Potential Clients Through Google's Local Search (Local Search Marketing)
Socializing Your Business Online (Social Marketing)
The Power of Words for Local Businesses Online (Keyword Research)
What is Wrong with Your Website and How to Fix It (Onsite SEO)
Getting Organic Traffic From Google (Offsite SEO)
And so on....
The above list is merely suggestive at this point (as are the titles). For example, Social Marketing might be broken down into separate courses on Facebook, MySpace, Twitter, etc.
Each training course will be geared to a specific profession. Initially we will focus on dentists. So the language will need to reflect their perspective (clients and patients vs customers, etc.). All examples will likewise be from the dental profession.
Later we will edit each course for different professions such as real estate professionals, financial planners, etc. For now the focus will be service rather than product oriented businesses.
Each training course will have two main sections:
Overview (What it is. How it works. Why it is important. Etc.)
Step-by-step lessons on implementing this internet marketing strategy for their business (practice).
The plan at this time is to deliver the content weekly (one lesson per week). Each lesson will also contain:
Homework (to solidify current lesson and prepare for the next.
Additional Resources/Links (programs, services, reading, etc.)
My assumption at this point is that each course will be 20 pages more or less, but ultimately the materials will determine the length, not an artificially imposed number.
Videos (generally screen captures to illustrate the step-by-step procedures) will be created for many of the lessons (not necessarily all). I assume that someone else will do these videos, but if this is also an area of expertise that you have we can discuss this.
I will supply an initial outline of the content (to be refined in collaboration). I will also be able to supply abundance of reference and resource materials to assist in research and writing.
As you can see once I find the right writer this is an ongoing project with lots of potential.
I would like to find a writer with:
A significant understanding of internet marketing.
The ability to create clear step-by-step lessons that virtually anyone with basic computer skills can follow.
If you are interested in this project please provide a project cost bid for one course. We will discuss which of the courses would be best for you to start with prior to finalizing the cost and agreement.