I would like for someone to write a report based off of data and facts that I have. The report will be used to present to a high level executive at a software company.
The objective of the report is to show the amount of online piracy for one of their software products, and most importantly it should try and convey the "type" of people pirating the software. The executive will learn a lot of valuable insight about these people and he will be better suited to make marketing decisions directed towards them.
There are two main sources of important information for you.
1) The attached file to this project is the data that shows the people who have downloaded the software. The most important aspect of the file is the zip codes. You will need to research these zip codes to draw demographic conclusions about the people that correspond to them.
2) [url removed, login to view]
This website will give you great insight into the types of people who live within these zip codes. You should use this site along with similar ones you find to research the areas the people in the data correspond to. I like the way data is presented on this site, please include visuals and data in a similar way within the final report.
**We are making "high-level" conclusions about the people in the data. Generalizing and clustering the data points into groups will be a must. Please focus a lot on demographics and estimated income levels of the groups of people.
Final thoughts and priorities:
-Gain consumer insight into the type of people pirating the software (demographics).
-You will need to research each zip code and draw conclusions about the people using the software. It would be nice if you can propose some course of action the company should take based off of the facts presented in the paper.
-5-10 pages in length
-Adobe Illustrator is the name of the software