Make use of appropriate industry examples (plural) to exemplify how organisations (plural) have applied STP, to demonstrate your learning and application of this topic.
Indicate how any company could apply the concepts around STP, making generic recommendations.
You are required to produce an essay that demonstrates your understanding of this key aspect of strategic marketing.
The essay should have:
-a sound theoretical and conceptual perspective, containing evidence of critical debate with reference to appropriate academic literature
-sound examination of STP and its application in industry showing an effective practical foundation
-generic management recommendations.
Referencing: Havard Style
minimum 30 references
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