Write a three page essay to answer below questions.
What is influencer marketing? (one pragraph)
Identify one BIPOC (black, indigenous, people of color) influencer and analyze their influence on their audience. Introduce them completely with a link to their social media page.
In your analysis, bring examples of their posts and answer below questions:
What is the main message in their content?
How do they communicate this message?
How they can improve this message?
In your write up, cite below articles and find at least one extra article from library resources and google scholar. Here you can find a link to library resources.
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International journal of advertising, 36(5), 798-828.
Lou, C., & Yuan, S. (2019). Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
Format: Your paper should be double-spaced with 1-inch margins, and you should use 12-point, Times New Roman font. All the sections listed above together should be about three pages long. Number your pages. Be sure to also include a reference/bibliography section.
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