MARKETING plane for Aldawa Medical Company
The report should neatly type using the following criteria:
1. Not more than 35 pages and not less than 28 pages (content only).
2. Using Times New Roman, Font 12, Double Spacing, A4 Format.
3. Margin: Left: 1.5”; Right, top, bottom: 1.0”.
4. All pages must be numbered (centered).
5. Report should have the Table of Content, Executive summary and References part.
6. matric no. should be appeared in front cover.
7. Using APA style (strictly advice)
The report should cover the topics/subtopics as in Appendix 1
The contents of your marketing plan should cover the following topics and subtopics:
PART 1: INTRODUCTION
1.1 Introduction to the organization 1.
2 Vision, Mission and Objectives of 1.3 Segmentation, target market and positioning strategies for companies (maximum 10 pages,)
PART 2: INTERNAL AND EXTERNAL ANALYSIS
2.1 Analyze the elements of a competitive environment. State the implications of the elements have been identified to provide the opportunities and threats to the company. You can use a matrix of opportunities and threats.
2.2 Identify the strengths and weaknesses of the various aspects such as a) marketing, b) finance, c) production and so on. Give your review.
2.3 Based on your understanding of Market Forces Model Porter (Michael Porter 5Forces Model), indicate the potential of the company's product market profits. (maximum 15 pages
PART 3: GROWTH AND MARKETING MIX STRATEGIES
3.1 Based on An off growth strategy matrix, express and explain appropriate strategies to be chosen by the company.
3.2 Identify, analyze and comment on the marketing mix strategies implemented by the company. You can offer suggestions to improve the company's strategy. (maximum 15 pages)
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