Project change case study (Merging two banks)

From the scenario information and from the knowledge that you acquire as a result of this module and further research, you will prepare a strategic analysis addressing relevant issues, in consideration of the different theoretical areas of the module. Although not exhaustive, you will be required to:

a. Identify and appraise the key drivers, both internally (organisational) and externally (market), relating to the strategic change and consider how these will inform the decisions that you need to make for this change to be successful.

b. Critically evaluate the business decisions to be made as part of the integration and explain the value that will be derived as a result of these decisions.

c. Identify, map and rank the stakeholders associated with the acquisition and ascertain the rationale, political and emotional factors of the key stakeholders that impact on the business strategy. Where does each stakeholder fit within their functional group? (Ascertain this through a network analysis) Establish their interests and legitimacy and estimate their power.

d. Identify the key risks of the change and evaluate the impact on the resources (human and physical) and the culture of the organisation.

e. Summarise key areas of the report and outline additional change strategies and considerations that would enable a positive integration based on the decisions that you have proposed.

Beceriler: Araştırma Yazarlığı, İş Analizi, Teknik Yazı, Proje Yönetimi, Yönetim

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