Write a memo to the CEO of Uber, with two main parts:
First propose a mission statement for Uber and briefly explain why it is a good mission statement. Do not use Uber’s actual mission statement even if you find one. (About 25% of the memo should be devoted to this question.)
Second, analyze and explain key elements of Uber’s business model using the VARS framework. Specifically, you will need to explain Uber’s value proposition (“V”), the key activities, resources or capabilities used to deliver this value proposition (“ARCs”), Uber’s revenue model (“R”), and key enterprise scope choices that Uber has made (“S”). (About 75% of the memo should be devoted to this question.)
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