An individual, written assignment of approximately 2,000 words, excluding tables, diagrams, headings, appendices, bibliography, etc.
Each person in the group is required to identify a different major competitor in this sector (so no two group members should choose the same organisation) and explore how that organisation is positioning itself to attempt to gain/maintain competitive advantage. You should explore any aspect that may be relevant to that organisation’s competitive position such as supply chain, pricing, brand values, marketing, HR, etc. This list is not prescriptive and you are free to explore what makes this organisation different and explain how it has responded to the market. Ensure you mention how its position has changed in recent years and conclude your work by giving your own opinion on what it needs to do to succeed in this sector in the next 2-5 years.
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