Devam Ediyor

Manage my Search Marketing

CREATIVE BRIEF

• You are still the client (whoever you chose for the Comm Strat)

• This is meant to be a continuation of the process (from the Comm Strat) so use the same product/corporation for your Creative Brief.

There are many variations on the specific headings in a creative brief – different agencies have their own preferences. However, the principles are the same: to distil the longer, more rational client communication strategy into a short (normally one page max), inspiring summary that captures the essence of opportunity, and can be a catalyst for great creative work, regardless of medium. A basic template follows: feel free to customise this, based on other formats that you saw, or your own thought process.

Remember, the challenge is to be succinct but specific and creative. Choose each word carefully – they are very important for this document. Ask yourself: could I walk into an agency and use this to brief a creative team to produce outstanding, compelling, behaviour changing material?

Less is more.

1. What are we trying to accomplish/communicate?

2. Whose behaviour are we trying to effect?

3. What should people think when they see it?

4. What problem does our product solve for our target?

5. The ___ is…

6. Creative Suggestions?

7. Other Inclusions?

Beceriler: Araştırma

Daha fazlasını görün: target corporation, product brief template, medium marketing, creative brief template, creative brief , choose challenge, essence agency, search marketing agency, product manage, marketing principles, manage search marketing, distil, communication strategy, principles marketing, summary template word, short word marketing, product walk, short marketing research, summary research brief, product search template, people marketing team, marketing client research, research target client, marketing word template, short marketing word

İşveren Hakkında:
( 21 değerlendirme ) Toronto, Canada

Proje NO: #6532627

Seçilen:

Zulucorp

I am an expert in this field; I will deliver the best. I have all the materials needed to perfectly complete this task, and am in a position to complete the same within the preset deadline. If awarded the task, the cli Daha fazlası

1 gün içinde 15$ CAD
(2 Değerlendirme)
0.9

4 freelancer bu iş için ortalamada 30$ teklif veriyor

dionline

Hi, I have done my MBA in Marketing & Finance and worked for 6 years in McKinsy as a Strategy Consultant. I have written 1000+ Academic Assignments which includes almost all subjects like Marketing, Finance, Corpora Daha fazlası

in 3 gün içinde24$ CAD
(10 Değerlendirme)
4.5
palinco2003

I am a professional and an experienced academic research writer; fully proficient in HARVARD, APA, MLA, and Chicago referencing and writing styles. I have a Master degree in Management and a 1st class degree in Publi Daha fazlası

in 3 gün içinde50$ CAD
(8 Değerlendirme)
3.8
tonywaigi

Hello, I am offering you the best of the best quality writing services. This I offer according to your budget with around the clock customer service support. Do you have an urgent project? Are you stuck with your proje Daha fazlası

1 gün içinde 30$ CAD
(1 Değerlendirme)
2.0