Market Research Brief
VIAFIK Ltd is an online digital platform for the bus ticket purchase, connecting customers with their bus transportation providers in an easy and frictionless manner.
VIAFIK Ltd is looking to conduct market research for Hungary and identify "state of the market" in order to tailor its penetration strategy.
The market research needs to include:
Overall summary of the bus transportation industry of the market covering points as digitalization, consumer behavior in relation to intercity bus ticket purchase and travel, number of credit/debit cards, number of smartphones, number of bus transportation providers, number of passengers,
Identify competitors of VIAFIK (US)
Identify intercity/international bus transportation providers that offer online ticket purchase through their website or third-party websites and develop profiles for each provider.
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Market Research Brief Ver. 1.0 VIAFIK Ltd is an online digital platform for the bus ticket purchase, connecting customers with their bus transportation providers in an easy and frictionless manner. ... Read More
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