SEO and Conversion Optimization for WordPress- FIRM BUDGET AND TIMELINE. NO NEGOTIATION -- 2

Perfect. Below is your finalized, fully integrated Programmatic SEO + Conversion Engineering Execution Agreement. This version: • Includes WordPress CMS • States you provide HTML files • Makes them responsible for formatting and SEO alignment • Includes full scope from the PDF • Includes crawlability language • Includes internal linking, outreach, automation language • Includes DR 30–50+ • Includes weekly keyword reporting • Includes conversion engineering • Removes “Month 1 payment” implication • States payment is tied to completion • Keeps Week 1–4 structure • No branding • No agency names You can paste this directly into a PDF. PROGRAMMATIC SEO & CONVERSION ENGINEERING EXECUTION AGREEMENT Independent Contractor Scope of Work Project Summary The website CMS is built on WordPress. We are hiring an experienced SEO contractor to execute a structured programmatic SEO campaign within a WordPress environment. We will provide page content in HTML file format. You are responsible for: • Importing and formatting content inside WordPress • Structuring layout in alignment with brand standards • Implementing complete on-page SEO • Ensuring crawlability and index readiness • Managing internal linking • Executing backlink outreach • Performing technical SEO • Implementing conversion engineering This is a deliverables-based engagement. Payment will be issued after full completion and verification of all agreed deliverables. Partial completion does not qualify for full payment. REQUIRED DELIVERABLES 1. 100 SEO Optimized Templated Pages We will provide content in HTML format. You are responsible for: • Formatting pages inside WordPress • Aligning layout with brand standards • Structuring headings properly • Ensuring crawlability • Ensuring index readiness • Configuring SEO plugin settings • Adding internal links • Ensuring logical URL structure Each page must include: • Optimized title tag 50–60 characters • Optimized meta description 150–160 characters • One H1 only • Logical H2 and H3 hierarchy • Proper paragraph spacing and readability • Structured formatting for clarity • Intent-driven keyword placement • Crawlable internal structure Pages must: • Align with search intent • Follow helpful content standards • Be manually QA reviewed • Be index-ready and crawlable Automation may be used for scalable structure but may not replace manual review. 2. 100 Contextual Backlinks DR 30–50+ You must secure 100 contextual backlinks. Requirements: • Manual outreach only • Combination of niche edits and contextual placements • No automated spam networks • No private blog networks • No toxic backlinks Backlinks must: • Be placed within real published content • Be contextually relevant • Be from domains DR 30–50+ minimum • Be diversified across referring domains • Be documented with URL and DR metrics Do-follow links are not guaranteed. Paid placements require written approval in advance. 3. Manual Keyword Strategy and Clustering You must: • Conduct manual keyword research • Identify long-tail intent-driven keywords • Build meaningful topic clusters • Map one primary keyword per page • Provide a keyword mapping spreadsheet Strategy must be finalized before full page rollout. 4. Weekly Keyword Research Reporting Each week you must provide: • Full list of keywords researched • Search volume • Keyword difficulty • Search intent classification • Cluster assignment • Keywords selected for that week’s rollout Transparency in keyword selection is mandatory. 5. Internal Linking Structure You must: • Identify priority pages • Map internal linking architecture • Add optimized anchor text • Eliminate orphan pages • Establish logical crawl hierarchy • Improve internal authority flow Implementation must be progressive and documented. 6. On-Page SEO You must: • Optimize all titles and meta descriptions • Ensure proper character limits • Improve CTR alignment • Fix header hierarchy • Ensure one H1 per page • Address indexing issues • Resolve Google Search Console errors 7. Technical SEO You must address: • Google Search Console errors • Missing or weak image alt attributes • Open Graph tags • Twitter Card tags • Basic schema implementation where appropriate • Crawlability and hierarchy issues High-impact technical issues must be prioritized first. CONVERSION ENGINEERING REQUIREMENT This engagement includes conversion engineering in addition to SEO. Pages must be structured not only for ranking but for measurable business outcomes. You must implement: Above-the-Fold Optimization • Clear value proposition • Benefit-driven headline • Strategic primary CTA placement Call-to-Action Strategy • Defined primary and secondary CTAs • Strategic CTA placement throughout page • Benefit-oriented button copy Trust and Authority Placement • Proper placement of credibility elements • Structured positioning of reassurance messaging Conversion Flow Structure • Logical progression • Objection handling within content • Reduced friction • Clear action prompts Form Optimization If forms are present: • Reduce unnecessary fields • Ensure mobile usability • Optimize surrounding copy • Confirm tracking setup Conversion Tracking • Confirm event tracking in analytics • Ensure measurable goal configuration Ranking alone does not constitute completion. Pages must be engineered for both visibility and conversion readiness. DELIVERY PRINCIPLES Manual SEO components such as internal linking and backlink outreach are time-intensive and will be executed progressively. Work will be prioritized based on: • Page importance • Revenue alignment • Strategic urgency • Crawlability impact Automation may be used only where it improves efficiency without sacrificing quality, structure, or crawlability. Manual QA is mandatory. EXECUTION TIMELINE STRUCTURE Week 1 • Manual keyword research • Deliver keyword research list • Finalize URL and template structure • Format and publish first 25 pages • Conduct technical audit • Begin resolving high-priority Search Console issues Week 2 • Deliver weekly keyword list • Format and publish next 25 pages • QA review • Begin backlink outreach 10–15 contacts • Secure initial backlinks • Begin structured internal linking Week 3 • Deliver weekly keyword list • Format and publish next 25 pages • Continue outreach • Secure additional backlinks • Add schema where appropriate Week 4 • Deliver weekly keyword list • Format and publish final 25 pages • Complete backlink acquisition • Deliver backlink documentation • Resolve remaining technical issues • Deliver final performance summary REPORTING REQUIREMENTS Weekly: • Keyword research list • Pages formatted and published • Backlinks secured • Technical fixes completed Final Completion Report: • Confirmation of 100 pages live • Backlink documentation with DR metrics • Keyword mapping spreadsheet • Indexation confirmation • Search Console update summary • Organic visibility snapshot NOT INCLUDED • Advanced CRO redesign • A/B testing • Paid advertising • UI redesign • Premium paid placements without approval • Whitepapers • Case studies • Video scripts Additional services require separate agreement. CONTRACTOR QUALIFICATIONS • Proven programmatic SEO experience • WordPress implementation experience • Ability to work with HTML files • Manual outreach experience • Transparent reporting process • No black-hat tactics • No undisclosed outsourcing

Project ID: 40282017