We are looking for a person that we can develop a plan for keyword strategy. We have already been working on a list for a revamp of our website. Our existing website is about 7 years old. This person will look for keywords that are targeted to our products (international calendars), determine how much competition that we have for these words in Yahoo, Google and MSN, and determine the best bang for our dollars for AdSense. We have an existing list that you would expand and build upon. Below is a partial list of what you would expand. Headings are: Percentage of Difficulty, keyword(s), competing websites, bids in Google AdSense
72% holiday calendar (26,768) highest is $1.50, 2nd and 3rd are $.10
73% 2006 holiday calendar (15,292) $.10
64% 2007 holiday calendar (13,220) ($.10)
56% jewish holiday calendar (5,439) $.50 is 1st, $.11 is 2nd
67% national holiday calendar (1,393) no bids
64% canadian holiday calendar (1,134) no bids
61% federal holiday calendar (832) no bids
58% 2008 holiday calendar (711) no bids
62% 2006 2007 calendar with holidays (630) no bids
62% federal holiday calendar 2006 (536) no bids
66% international holiday calendar (399) no bids
69% free calendar with holidays (389) $.10
65% religious holiday calendar (350) $.50
This is a small part of a larger project that we will be implementing.