All Seasons Home HVAC (“Client”) is a local Boston-based company performing home-based HVAC and energy efficiency installations and providing home energy assessments and recommendations to homeowners. Client’s website is [login to view URL] As a project contractor, (the “Contractor”) will equip Client, and specifically its digital marketing team, with essential social media and written blog management to guide homeowners towards reducing home energy usage. Home building energy use accounts for almost 20% of electricity consumption in the US. Contractor will conduct essential search engine optimization (SEO) work to capture a larger market share of the Boston home energy installation market.
Contractor will assist in coordinating some written communication (blog and social media) activities and maintain open communications with Client regarding project work. Contractor will ensure Client is kept apprised on all relevant information, including issues related to Contractor’s scope and progress towards tasks and milestones.
Details of the scope in attached documents. Total available budget for both projects is $1000-$1500.
-Contractor will provide technical SEO work for the Client website to increase qualifying leads. This includes on-age and off-page SEO, meta tags and descriptions, speed optimization, [login to view URL], sitemaps, mobile phone optimization, digital accessibility, fixing broken links, link building (earning links from reputable external sites), etc.
-Contractor will create and post two blog posts per month (once every two weeks) on topics suggested by the Contractor or by Client. These blog posts will be approximately 500 words each in length and driven by relevant SEO keywords as identified by the Contractor. On the first day of each month, the Contractor will share a plan for the month’s blog post topics with the Client. Contractor will submit a final blog draft to the Digital Marketing Head five days in advance of posting for any final changes and edits.
-For new blog posts, this involves doing keyword research, adding and optimizing images, and creating Meta descriptions for the post.
-Contractor will produce two posts per week on Facebook, Twitter and Instagram. The content and topic can be identical, with the format and language simply being customized to the channel. These posts aim to increase engagement among homeowners in the Greater Boston Area, the target market for this company, and drive traffic to the Client website in order to increase sales.
-Contractor may choose to create any landing pages necessary and perform web design, maintenance and improvements necessary in service of positioning Client’s website as a leader in Google results and PageRank, if mutually agreed upon (for an agreed-upon additional charge).
Ideally, one person would handle SEO, content marketing, social media marketing and even Google My Business.
English fluency required