I recently launched my website selling leather goods that I design and make. I decided to use Shopify as the platform and while I am happy with the look of the site I need to drastically increase the seo of the site. The most important of these are:
White hat backlinks
It is of utmost importance to increase the MozTrust, MozRank and Moz Domain Authority of the site.
The website sits way down on the Google search pages and the aim is to be found on page 1 of the Google search page