Quality Used Kit – Website Brief
By - Barry Ritchie 11th July 2011
Domain - [url removed, login to view]
This is a business that BUY's and SELL's older, High Quality, Used Audio/Visual equipment online.
The company has a small team of British time served Television engineers who clean, service and refurbish where necessary all of the High Quality used equipment we sell. This enables us to put our products out with a warranty and give buyers more peace of mind. All of our engineers are now retired and have specialised in TV/CD/DVD/Projector repairs with top manufacturers including Panasonic/Sanyo/Bang & Olufsen/Pioneer/Cyrus/Denon/Bose/Sony/Infocus/NEC
The site address [url removed, login to view] will be extensively promoted in major national newspapers, magazines, trade events, audio/visual exhibitions and online throughout the UK.
Specialise In Buying & Selling of
High Quality Used Audio/Visual Equipment
Home Cinema Systems
Projectors – High Quality Used (Wide Range of LCD/DLP/HD)
Surround Sound Systems
Surround Sound Speakers
Reel to Reel Players
Amplifiers / Tuners
DVD/CD/Blue Ray Players
Wireless Systems / Devices
Misc – Old and Expensive Audio/Visual Equipment
Site Objectives / Sections
1) Create an online shop for customers/users to easily browse, view and purchase there own equipment for sale and pay using paypal initially. This will initially entail around 20 items of there stock to go up initially which regardless of product type (mostly projectors) will have a fixed form to display the information.
2) Create a Classified section which allows sellers of used high quality audio visual equipment to put there goods up for sale on our site until sold for a one off fee of £1 (plus 5% commission of total sale when sold)
3) Create a We Buy Quality Used Kit section which the seller can fill in a set Kit For Sale form to describe what he is selling, the size & weight, condition and attach any pictures/ videos to support product sale. This is then emailed to the business and they will respond with an immediate cash offer within 24 hours.
4) Create a database that captures all visitors using the site initially with just an email address, sex, age range and then on to full details (name,address, paypal, ect),as soon as they want to buy or sell something.
The Site Brief – 8 Pages
Description of how business works in centre screen, with side button/banners links for ;
Deals of the Week Page - (rotating slide show of special deal items for sale on offer, once any of the images is clicked it takes you to that specific items description page.)
Sell Your Kit Instantly Page - We will make you an offer now for your quality used audio visual equipment, just fill in the form and send to our buyer.
A standard form to fill in and attach product description, photographs/video to submit to us for an offer.
Sell Your Kit in our Classifieds Page
For only £1 (via PayPal) + 5% total sales value, sellers who do not want to sell there quality used kit for a joke price on ebay can place there goods for sale on the Quality Used Kits site by using a standard form to complete, pay and put them in the classifieds, live.
Quality Used Kit For Sale Page Our own Products with Warranty that are currently on sale Initially a list of around 20 items for sale all using a set sales description template to include photographs and videos with links to shopping cart and paypal. This will increase all the time as business develops.
Quality Used Kit Classifieds Page - Items for sale page (private sellers)
Initially starting with around 12 items but this will increase a lot more as business gets going and more customers add there own kit for sale.
About Us Page
Brief story about the business, the retired engineers we use, quality control etc etc
Contact Us Page
Contact us details form for email enquiry
Links to Facebook/Twitter
This is the initial brief, naturally there will be decisions to make with final text and images but we want someone with some artistic flair to create our own mini eBay for Quality Used Kit..