Elowyn Luxe Instagram Sales Push

I have just introduced Elowyn Luxe—an artisan line of perfumes, scented candles, and select clothing accessories—and the shop is still waiting for its first wave of purchases. My immediate priority is simple: turn Instagram into a consistent sales channel. Here is what I need: • A clear, sales-driven strategy that positions each product through eye-catching short videos or Reels. • End-to-end production of those Reels—from concept, scripting, and shooting (or motion graphics) to editing and posting—so they feel polished yet authentic to the brand. • Smart use of Instagram’s native tools—Stories, Highlights, Shopping tags, and paid Ads—to funnel viewers directly to checkout. I will supply branding guidelines, product shots, and scent notes; you bring the creative direction, posting calendar, and targeted audience research that converts browsers into buyers. Please outline how many Reels you can deliver per week, your planned KPIs for sales attribution, and any previous results with beauty or lifestyle products. If you can demonstrate a proven path from Reel to revenue, let’s get started.

Project ID: 40306573