I run a Property investment company located in both the UK and Ghana. What we want to do is help Ghanians invest in the UK and UK Ghanians to invest back home in Ghana.
We will be focusing our marketing through; Instagram, Linkden, Twitter, Facebook and TikTok.
I need someone to help me with content but also someone that has dealt with data and understands my market.
My target audience are younger people who want to eventually invest in Ghana or like the idea. This demography is to build popularity around the brand.
We then want to attract actual clients. So this audience will be young professionals and retired Ghanaian Diaspora. We want to use social media to build up a buzz and then focus on specialising our marketing to hit potential clients
Our goal is to hit the Ghanaian population in the UK. We are launching our website by the end of the month so need help with that also.