Residential Lead-Gen Social Media Ads

I’m ready to ramp up interest in my residential listings and need a marketer who can turn social media into a steady source of qualified leads. The brief is straightforward: plan, build, and run simple yet persuasive ad campaigns on the major social platforms—Facebook and Instagram are my priority, but I’m open to any other Meta placements you feel will convert. You’ll start by defining the buyer persona and geotargeting that match my properties, then craft concise copy and eye-catching visuals (static or short-form video—whichever you know pulls the best results). From there, set up the campaigns inside Meta Ads Manager, install or verify the pixel, and keep a close eye on performance so we can redirect budget toward the creatives and audiences that respond. Deliverables I need from you: • Audience research summary and targeting parameters • 3–5 scroll-stopping creatives with copy ready to publish • Live campaign setup and launch, including tracking • Ongoing optimisation for two weeks (ad tweaks, budget shifts, A/B tests) • A wrap-up report showing spend, clicks, CPL, and recommendations for next steps If you’ve generated real estate leads before and you’re comfortable working quickly inside Facebook/Instagram, I’d love to see recent results or case studies. Let’s keep the process lean, the messaging clear, and the leads flowing.

Project ID: 40442367