Content is titled "Your Brand Identity." Some or all content will be used as part of a chapter in a book. Total article/essay should be around 5000 words. It should read like a story - engaging not preaching.
Writing topics to be part of the article/essay should include:
1) What a brand is / what a brand isn't
2) Why is it important to manage a brand
3) How do you develop a recognizable brand
4) Using Social Media to manage your brand
5) Tips and tools for online brand management
If any of the content is used in the book, contribution credit will be given to the writer in addition to the fees here.