15-20 second clip of an animated shell game. Aim is to promote the release of a range of skincare products. There will be one product hidden under each shell and at the end of the clip, visitors will be asked to guess under which shell one of the three products is.
Design concept should be youthful, bright and hip (think kpop, back to school sort of idea). Product photos and reference design banner will be provided. No voiceover, soundtrack or sound effects required.
The provisional script is the following:
- Opening animation introducing the game title: "XXX EYES ON THE PRIZE Challenge"
- Transition to sequence with three products going under three cups/shells
- Caption frame: "keep your eyes on the product on the left (XXX)"
- Caption: "Ready?"
- Cups cover products, spin around for about 10 seconds
- Stop movement, numbers appear on each cup (1, 2 and 3)
- Caption: "Which cup is XXX in?"
- Caption: "Enter your answer below for a chance to win XXX"
You may be asked to provide a still mockup of the design concept in order for us to decide whom to award the project to. Final deliverable has to be in a format suitable for Facebook embedding and/or Youtube posting.
Target deadline, Wed, Aug 19th.
Please contact us if you have any questions. Thank you.
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