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# Video Editing Brief ## Viessmann and Heat Pump Central Customer Good News Story ### Project Overview We will provide raw video footage showing the removal and replacement of a failed Sanden heat pump hot water system, the installation of a new Viessmann heat pump hot water unit, and the handover of the new system to the customers. The footage includes: * The existing failed hot water system * The installation process * Heat Pump Central installation staff * Viessmann representatives * The completed installation * The presentation and handover of the new unit to the customers * Customer reactions and interactions with the teams We would like the footage edited into an informative, engaging and positive customer story that can be shared across social media, websites and other business platforms. ### Background to the Story The customers’ existing Sanden heat pump hot water system had failed. The storage tank had rusted and the system’s primary control board had also been damaged. The customers were facing repair or replacement costs of several thousand dollars and were unable to obtain a satisfactory warranty resolution for the failed system. After learning about the situation, Viessmann agreed to provide a new heat pump hot water unit at no cost to the customers. Heat Pump Central then supplied the labour and completed the installation without any out-of-pocket installation cost to the customers. Representatives from both Viessmann and Heat Pump Central attended the installation and handover. ### Primary Objective The purpose of the video is to create a genuine good news story that: * Explains what happened to the customers * Shows the installation and handover process * Demonstrates Viessmann and Heat Pump Central working together to help a family in a difficult situation * Highlights the importance of customer support after a product has been installed * Builds trust in both brands * Presents heat pump hot water technology in an informative and interesting way * Can be shared effectively across all major social and business platforms The video should feel authentic and community-focused rather than like a conventional advertisement. ### Key Message When these customers were left facing thousands of dollars in costs after their existing heat pump hot water system failed, Viessmann and Heat Pump Central worked together to provide and install a replacement system at no cost to the family. This was not simply a product replacement. It was two businesses stepping in to help customers who needed practical support. ### Suggested Story Structure #### 1. Opening Hook Begin with a strong statement or question that quickly explains why the story matters. Examples: > “What happens when a relatively young heat pump hot water system fails and the owners are left facing thousands of dollars in costs?” or: > “This family was facing thousands of dollars to restore their hot water. Then Viessmann and Heat Pump Central stepped in.” The opening should capture attention within the first three to five seconds. #### 2. The Problem Briefly explain that: * The customers’ existing Sanden system had failed * The storage tank had rusted * The primary control board had been damaged * Repairing or replacing the system was expected to cost thousands of dollars * The customers were unable to obtain a satisfactory warranty outcome Include footage of the old system where available. #### 3. The Response Explain that: * Viessmann became aware of the customers’ situation * Viessmann offered to provide a new heat pump hot water unit free of charge * Heat Pump Central agreed to complete the installation with no out-of-pocket installation cost to the customers Show Viessmann and Heat Pump Central representatives arriving, speaking with the customers and preparing for the installation. #### 4. The Installation Use a visually interesting sequence showing: * Removal or disconnection of the failed unit * Preparation of the installation area * Delivery and positioning of the Viessmann unit * Plumbing and electrical installation work * Testing and commissioning * The completed installation This section could use faster cuts or a short time-lapse while still showing the quality and professionalism of the work. #### 5. The Handover Show the customers being presented with the new unit and receiving an explanation of how it operates. Where possible, include genuine customer reactions and interactions between the customers, Viessmann representatives and Heat Pump Central staff. #### 6. Closing Message Finish with a positive message such as: > “A new hot water system, professionally installed, with no out-of-pocket cost to the family.” Followed by: > “Viessmann and Heat Pump Central, working together to deliver more than hot water.” The closing should include both company logos and website or contact details. ### Narration and On-Screen Text We are open to either: 1. A professional voice-over supported by captions and selected on-screen text; or 2. A text-led video using music, captions and short statements to explain the story. Our preference would be a natural Australian voice-over that sounds sincere, confident and conversational. It should not sound overly dramatic or like a hard-sell advertisement. All important spoken content should also be captioned, as many viewers will watch the video without sound. ### Tone and Style The finished video should be: * Positive * Genuine * Informative * Human and community-focused * Professional without feeling overly corporate * Emotionally engaging without overstating the customers’ circumstances * Respectful toward the customers and all businesses involved The focus should remain on the solution provided by Viessmann and Heat Pump Central, rather than turning the video into an attack on the previous manufacturer. Any reference to the previous system or warranty outcome should be factual, measured and supported by the available information. ### Branding Please incorporate: * Viessmann branding and logo * Heat Pump Central branding and logo * Relevant website addresses * Consistent fonts, transitions and graphics * Clear identification of staff or representatives where appropriate Branding should be visible but should not overwhelm the customer story. ### Music Use uplifting, warm and modern background music that supports the story without becoming sentimental or overpowering the dialogue. The editor must ensure that all music is appropriately licensed for commercial use across websites, YouTube, Facebook, Instagram, LinkedIn and paid advertising. ### Required Deliverables Please provide: 1. **Main story video** Approximately 90 seconds to three minutes, depending on the quality of the available footage and interviews. 2. **Short social media version** Approximately 45 to 60 seconds. 3. **Social media teaser** Approximately 15 to 30 seconds with a strong opening hook. 4. **Landscape format** 16:9 for websites, YouTube, LinkedIn and Facebook. 5. **Vertical format** 9:16 for Instagram Reels, Facebook Reels, TikTok and YouTube Shorts. 6. **Square format where practical** 1:1 for general social media use. 7. **Captioned versions** All versions should include professionally formatted subtitles or captions. 8. **Clean master version** A high-resolution version without captions, where practical, for future editing or alternative use. 9. **Thumbnail or cover image** A strong still image with a short headline suitable for social media and YouTube. ### Possible Headlines * When Two Businesses Stepped In to Help * A Hot Water Failure Turned into a Good News Story * Viessmann and Heat Pump Central Help a Family in Need * From a Failed System to a Fresh Start * More Than Just a Hot Water Installation * Restoring Hot Water Without the Financial Burden ### Call to Action The call to action should remain soft and consistent with the good news nature of the story. Suggested wording: > “Learn more about reliable heat pump hot water solutions from Viessmann and Heat Pump Central.” or: > “For professional advice, installation and ongoing support, contact Heat Pump Central.” ### Important Editing Considerations * Do not make unsupported technical, legal or warranty claims. * Do not state that the previous manufacturer acted unlawfully or breached a warranty unless this has been formally established. * Avoid showing customer addresses, vehicle registration numbers, paperwork, phone numbers or other private information. * Obtain approval before using any audio that may contain private conversations. * Present the customers respectfully and avoid language that could embarrass them or portray them as seeking charity. * Prioritise genuine reactions and natural interactions over staged footage. * Please provide an initial draft for review before completing all final formats. A strong editorial angle is **“businesses standing behind customers when they need support”**. That is more credible and commercially useful than making the story primarily about Sanden’s failure. Happy to send link of video footage
Project ID: 40544838
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57 freelancers are bidding on average $336 AUD for this job

Hi there, I’m ready to work on your project “Community Good-News Video Story.” as per your requirements, I’m a professional graphic designer with a lots of experience in Social Media Marketing, Video Editing, Adobe Premiere Pro Let’s connect to discuss your ideas in detail and bring your vision to life. You can view my portfolio and client reviews here: ✨ https://www.freelancer.com/u/KomalShaikh9200 Looking forward to collaborating with you! Thank you, Komal S
$250 AUD in 3 days
7.3
7.3

Hi, It's inspiring to see how much can be done when businesses truly care about their customers. This project offers an opportunity to share a meaningful story of support and teamwork. We will create an engaging video that showcases the journey from a failed system to a successful installation. This will highlight the collaboration between Viessmann and Heat Pump Central, emphasizing their commitment to customer care. With a solid background in crafting authentic video narratives, I'm confident in bringing this story to life in an approachable way. My goal is to resonate with the audience while keeping the focus on the positive outcome for the family. I welcome the chance to discuss this further and explore how we can turn this vision into reality. — Ammar
$300 AUD in 1 day
6.6
6.6

Hello, We will craft this into a genuine customer success story focused on the message of businesses standing behind customers when support matters most. Using the supplied footage, we will build a strong opening hook around the question: what happens when a family is left facing thousands in unexpected costs? The edit will remain authentic, community-focused, and suitable across all platforms. Our team’s experience in cinematic editing, brand storytelling, motion graphics, social media formats, captions, and multi-version delivery aligns well with your requirements. We will structure the narrative from problem to response, installation, and handover while keeping branding professional and balanced without feeling promotional. We will deliver the main story cut, social versions, vertical and landscape formats, captions, clean master, and thumbnail assets. An initial draft will be shared for review before final delivery to ensure the story feels sincere, engaging, and commercially effective. Thanks
$400 AUD in 5 days
6.7
6.7

Hey! Community stories have the power to connect us and build trust. I will craft an engaging video that highlights Viessmann and Heat Pump Central's support to the family facing hot water challenges. I have experience creating relatable narratives that showcase genuine customer experiences and brand collaboration. Let’s discuss how we can tell this uplifting story effectively. — Babar
$250 AUD in 1 day
6.3
6.3

Greetings! My name is Lutfur, a passionate and skilled full-time video editor based in Australia, with over 7 years of experience in the video editing industry. I specialize in crafting high-quality video edits that bring your vision to life and leave a lasting impact. Throughout my career, I’ve had the privilege of working with clients across a diverse range of industries, which has given me the ability to adapt and tailor my approach to meet each project’s unique needs. I believe that video is not just about technical skill—it’s about storytelling. I deeply understand the power of storytelling and how to use video to captivate, inform, and inspire audiences. Every edit is crafted with precision, ensuring that it not only meets the highest standards but also engages viewers on an emotional level. Let’s Bring Your Vision to Life: Your ideas deserve more than just execution. They deserve to captivate, inspire, and stand out. Whether it’s a video that tells your brand’s unique story, dynamic visuals that drive engagement or audio that resonates with your audience. I’m here to transform your concept into powerful content. Let’s collaborate to craft visually striking, emotionally engaging, and memorable media that leaves a lasting impression. Feel free to reach out for samples, or simply visit my profile to see my work— I'm happy to chat more about your project!
$250 AUD in 1 day
6.6
6.6

Hi, I'd love to help tell this story in a way that feels authentic, uplifting, and community-focused. Rather than creating a traditional advertisement, I'll craft a compelling narrative that highlights how Viessmann and Heat Pump Central came together to support a family when they needed it most, building trust through genuine storytelling and professional editing. I'll combine the installation footage, customer interactions, motion graphics, captions, licensed music, color grading, and sound design into a polished main film, plus optimized social cutdowns for every platform. Great care will be taken to keep the messaging factual, respectful, and aligned with your branding while emphasizing the positive outcome and customer-first approach. I work with Adobe Premiere Pro and After Effects and can deliver all requested formats, captioned and clean versions, along with a thumbnail. I'm happy to review the footage first and provide an initial draft for feedback before final delivery. Best regards
$255 AUD in 1 day
5.5
5.5

Hello there,We have the expertise to edit an engaging customer story video for Viessmann and Heat Pump Central with a genuine and community-focused style. Our team can create the main story video, social media cuts, captions, thumbnails, and vertical or landscape formats. We specialize in professional video editing, motion graphics, licensed music, and natural storytelling for business brands. We are a professional video editor with over 5 years of experience delivering high-quality, engaging videos. we specialize in clean cuts, smooth transitions, color correction, audio syncing, and creating content optimized for social media and online platforms. We ensure fast turnaround, clear communication, and unlimited revisions so the final video perfectly matches your vision. Best regards, Internative Labs.
$250 AUD in 2 days
4.9
4.9

Greetings, The strongest customer stories don't feel like advertisements. They feel genuine, relatable, and memorable. I can transform your raw footage into a compelling, community-focused video that highlights how Viessmann and Heat Pump Central came together to support a family when they needed it most. The edit will follow a clear narrative, beginning with a strong hook, introducing the challenge, showcasing the installation process with dynamic pacing, and concluding with a positive handover that reinforces trust in both brands. I'll use tasteful motion graphics, clean branding, licensed music, and professionally formatted captions to ensure the story performs across YouTube, LinkedIn, Facebook, Instagram, and other platforms while maintaining an authentic Australian tone. You'll receive the complete package, including the main feature video, social media edits, multiple aspect ratios, captioned and clean master versions, plus a custom thumbnail. An initial draft will be provided for review so we can refine the story before final delivery. Send me a message
$500 AUD in 7 days
5.0
5.0

Hello! I am a skilled video editor and motion graphics designer with more than 7 years of experience creating professional, polished, modern, engaging videos that align with your goals. I can bring your content to life with fantastic video editing, combining technical precision, creativity, and storytelling. I can help transform the raw footage into a professional video with clean cuts, smooth transitions, color correction, text animation, motion graphics, sync audio, music, and attention to detail throughout the editing process. I'm professionally trained in Adobe Premiere Pro, Adobe After Effects, DaVinci Resolve, and Adobe Audition. Here you go: https://www.freelancer.com/u/Sharminrubab I focus on delivering professional results, meeting deadlines, and maintaining clear communication to ensure the final video matches your vision and goals. I’d be happy to discuss your project and get started right away. Best regards, Rubab
$250 AUD in 2 days
5.1
5.1

Hi there, I am capable of creating a professional good-news story that highlights how Viessmann and Heat Pump Central helped a family facing unexpected hot water system costs. The edit will include storytelling, captions, branding, music, multiple formats, customer-focused messaging, and review revisions. I specialize in video editing and motion graphics, I can bring creativity to every project. I have expertise in dynamic product animations, captivating logo animations, and immersive motion graphics, I ensure your concepts come to life with visually compelling narratives. You can view examples of my video editing and motion graphics work here: https://www.freelancer.com/u/allanashan99 Thanks & Regards, Shan.
$250 AUD in 2 days
5.1
5.1

Greetings! I will edit your Viessmann and Heat Pump Central customer story video with engaging narrative, authentic feel, and professional branding. I will deliver main story, social cuts, landscape, vertical, square formats, captioned versions, clean master, and thumbnail. I have video editing and storytelling experience. Send your footage link. Thanks, Revival
$250 AUD in 7 days
5.0
5.0

Hello, My name is Ben Jackson from Jetjams Technologies. We’d love to edit your customer story into a professional, engaging video that builds trust and showcases the partnership between Viessmann and Heat Pump Central. Why choose us? * Professional storytelling and video editing * Engaging motion graphics, captions, and transitions * Natural pacing with licensed background music * Multiple formats (16:9, 9:16, and 1:1) * Main video, social cut, teaser, thumbnail, and clean master * Color correction, audio enhancement, and branding * Fast delivery with revision support We’ll create an authentic, community-focused video that highlights the positive customer experience while maintaining a polished and professional style. Portfolio samples are available upon request. Best Reasonable Price: AUD 950 We are so much grateful to serve you and look forward to working with you. Best regards, Ben Jackson Jetjams Technologies
$950 AUD in 7 days
4.2
4.2

Hi there, I have the expertise to edit your Viessmann and Heat Pump Central customer story into an engaging, community-focused video. I will structure the narrative around customer support, installation, and handover, creating main, social, teaser, vertical, square, captioned, and thumbnail deliverables. I specialize in video editing and can make your clips look clean and professional. I can trim scenes, add smooth transitions, and use special effects to make your video look great and stand out. You can view my previous work here: https://www.freelancer.com/portfolio-items/9759013-promotional-and-engaging-video-ads Thanks & Regards, Humayo.
$250 AUD in 2 days
4.0
4.0

Hi, I understand the importance of creating a genuine and engaging video story for Viessmann and Heat Pump Central. With my experience in Video Editing, Video Services, and Video Post-editing, I am confident in delivering professional quality work with fast communication and clean file delivery. I have worked on similar creative tasks before, ensuring a high standard of design and storytelling. For this project, I would approach it by focusing on the customers' journey and the collaboration between Viessmann and Heat Pump Central. Using tools like Adobe Premiere Pro and After Effects, I will highlight the installation process, customer reactions, and the positive impact on the family. The video will be authentic, community-focused, and informative, aligning with the desired tone and style. I invite you to review my portfolio: https://www.freelancer.com/u/laibaamir1 Feel free to message me for further discussion or to see samples related to your niche. I am excited about the opportunity to work on this project and look forward to creating a compelling video story. Best regards, Laiba
$250 AUD in 3 days
3.6
3.6

Hello, I have 5 years of experience in Video Editing, Video Production, and Adobe Premiere Pro. I understand your requirement for creating an engaging and positive customer story based on the provided raw footage. My expertise in editing informative and visually appealing videos will ensure a professional solution that aligns with the project description. With 5+ years of experience in Graphic Design, Website Design, and Animation, I specialize in creating impactful visuals and data-driven strategies to strengthen brand presence. You can view my portfolio here: https://www.freelancer.com/u/shyle98 I am committed to effective communication throughout the project and am excited to collaborate on this project. I look forward to hearing from you. Best regards, Shyle A
$250 AUD in 7 days
2.8
2.8

As a seasoned content creator and video editor with years of experience, I can craft an engaging and genuine story for your community good-news video. My extensive knowledge in video post-editing lends itself perfectly to your project’s goal of sharing a positive customer experience that builds trust and highlights the partnership between Viessmann and Heat Pump Central in helping those in need. Moreover, my knack for content strategy ensures that every shot and sequence I choose serve the greater purpose of conveying your key message, while staying aligned with your brand identity and targeted audience. This, combined with my animation, motion graphics skills, makes me capable of turning raw footage from the installation process into a visually-interesting-keeping watch experience. Furthermore, having success generating platform-ready exports for web, print and social alike adds to my ampage in delivering a well-rounded product that can be shared on any major social media or business platform. In conclusion, I am deeply committed to the authenticity and quality of my work. I aim not just to deliver a video that checks off all the boxes from your story structure brief but one that exceeds your expectations and resonates with your intended viewership for a long time to come. With me on board, you can expect nothing less than top-notch results from every stage of this project.
$300 AUD in 1 day
2.8
2.8

We've just completed a similar project. We recently helped a service business turn raw footage into a compelling customer story that built trust. We will transform your Viessmann and Heat Pump Central footage into a clean, authentic, engaging story across platforms. You won't find someone better aligned with what you're looking for. I understand you need a 90 to 180 second master, social cutdowns, vertical formats, captions, branded storytelling of installation, handover, reactions. editing motion graphics. I'd love to chat about your project! The worst that can happen is you walk away with a free consultation. Regards, Danie.
$300 AUD in 7 days
2.5
2.5

Hello, I have thoroughly reviewed the requirements for the Community Good-News Video Story project and understand the need to create an engaging and informative video showcasing the collaboration between Viessmann and Heat Pump Central to help a family in need. My approach will involve structuring the video to highlight the customers' situation, the response from both companies, the installation process, and the heartwarming handover of the new unit to the family. With extensive experience in video editing and storytelling, particularly in highlighting positive narratives and community-focused content, I am confident in delivering a compelling video that aligns with the project's objectives. I invite you to review my portfolio at https://www.freelancer.com/u/AMSSolutions to see examples of my previous work in similar projects. I am excited about the opportunity to work on this project and ensure effective communication throughout. I look forward to hearing from you soon. Best regards, Asma M.
$250 AUD in 3 days
2.4
2.4

As a well-rounded and seasoned multimedia professional with over a decade of experience in graphic design, video production, and editing, it is my joy to bring your vision to life. My knowledge and mastery of various design software combined with my impeccable ability to tell captivating stories makes me the perfect candidate for this project. I understand your lofty goals; not only do you want to showcase the collaborative spirit between Viessmann and Heat Pump Central but also translate this narrative into meaningful visuals that resonate with your intended audience. I've successfully completed numerous video projects incorporating all these dynamics. One recent example that comes to mind is my work on a renewable energy campaign where the central theme heavily relied on portraying empathy and community spirit - qualities I believe are integral to your story as well.
$255 AUD in 1 day
0.0
0.0

Hi, I'd love to work on this project. I really like the direction you're going for—making it feel like a genuine customer story instead of a typical advertisement. I have 3 years of experience editing videos, and I've worked with creators whose combined audiences exceed 3 million subscribers. One of the videos I edited has reached over 800K views, and my clients have noticed better audience retention and engagement after switching to my editing style. I'm confident I can put together a clean, engaging edit with smooth pacing, good music, subtitles, color grading, and a natural flow that keeps the focus on the story and the people behind it. Feel free to send over the footage. I'd be happy to take a look and discuss the best way to bring the story to life. Looking forward to hearing from you!
$270 AUD in 7 days
0.0
0.0

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