Hi,
With more than 7 years of experience in digital marketing, have a complete 360 degree knowledge of promotion on digital platforms.
Below are the fields on digital platform where I operate:-
1. Social calendar creation and targeting- recommendation on social calendar and also on the type of targeting and media plan . Targeting can be defined from reaching out to maximum audience, gathering likes on page, driving traffic to website or generating leads. Targeting for optimization of CPM, Cost per like, CPC across funnel (awareness, consideration, intent).
2. Google Paid search (PPC) - advertising on Google search via adwords targeting the minimum CPC and optimizing for every click
3. Google display- promoting the communication via display banners on google display inventory via Google DV360 tool. Targeting can be defined by defining the goal (reach, clicks). Optimizing campaign on lowest CPM, CPC across funnel (awareness, consideration, intent)
4. SEO- increase your website visibility in major search engine by improving keyword ranking and boosting your real time website traffic with quality of back links.
5. Website Development:-Developing and maintain website by providing most optimized designs (desktop and mobile) and also implementing Google tags to understand the user audience insights.
Will give a much optimized plan with detailed competition analysis of all the key players available in market.
Regards