Nonprofit Website Facelift & UX Redesign

@faizythebest

Hi there, I can give the American Australian Association a modern UX-focused facelift while preserving the existing brand identity and putting scholarship applications and brand awareness at the center of the experience. I’ll review the current WordPress structure, improve navigation and key user journeys, and create a cleaner, more engaging responsive design. I’ll also assess whether WordPress remains the best fit or if another platform would provide better long-term efficiency. For analytics, I’ll build the agreed KPIs into the site from the start, including visitor growth, branded traffic, engagement, returning users, referrals, geography and video performance. I can also integrate HubSpot and native analytics cleanly, avoiding unnecessary plugin bloat. I’d be happy to begin with a UX/site audit and proposed structure before development.

@diektech

Hi — Elias here from Miami. I understand you're looking to refresh the website for the American Australian Association, focusing on design and user experience. It's vital to ensure the new design effectively communicates your mission while engaging your audience. What usually matters most here is creating a seamless user experience that aligns with your nonprofit's goals. A common issue in projects like this is balancing aesthetic appeal with functionality. The tricky part is ensuring the design remains scalable for future updates while integrating analytics to track engagement. My approach would involve assessing your current site to identify pain points and opportunities. I'd prioritize a clean, intuitive layout while implementing robust backend support for easy updates and analytics tracking. This ensures the site is both user-friendly and manageable long-term. I have worked on similar nonprofit websites, focusing on optimizing user interactions and integrating effective analytics to help organizations measure their impact. A few questions to better understand the scope: Q1 – What specific user actions do you want to prioritize in the new design? Q2 – Are there particular analytics metrics you want to track post-launch? Q3 – What are your expectations for content management and future updates? Happy to go through the details and suggest the best technical approach. Looking forward to hearing from you.

@ahmadayaz

I propose a comprehensive approach to redesign The American Australian Association's website, focusing on enhancing branding, user experience, and driving brand awareness and scholarship applications. With a meticulous redesign plan, I will maintain brand identity while refreshing the look and feel of the website to resonate with the target audience effectively. Key performance indicators (KPIs) will be tracked, including unique visitors, engagement time, returning visitor rate, social shares, geographic distribution, and more, utilizing native analytics and HubSpot integrations for efficient monitoring. I will analyze platform requirements to recommend a system tailored to enhance performance, simplify content management, and allow scalability. This project signifies the beginning of a collaborative partnership aimed at achieving your goals and adapting to your evolving needs. With expertise in developing user-centric websites, analytics, integrations, and platform optimization, I am committed to delivering a website that exceeds expectations, boosts brand presence, and drives results for The American Australian Association.

@yilmazsatti

Greetings from Istanbul, I'm Yilmaz. , I’ve carefully reviewed your project requirements. As a UI/UX Specialist with 21 years of experience, I don’t just “draw screens”—I create intuitive hierarchies and build visual trust. I focus not only on how it looks, but also on how your users feel and how they interact with it. No templates. Every pixel is custom-designed for your brand. I’ll provide a clickable Figma/Adobe XD prototype so you can experience the app before development begins. You can view my portfolio on my profile to see the quality of my work. Pricing is negotiable. Let’s discuss the details. Best regards, Yılmaz S.p Senior UI/UX Designeroo

@inventivedesigne

Good afternoon, The American Australian Association's mission comes through clearly on the current site, but the WPBakery build is doing it a disservice. A 78-year-old organisation with this level of credibility (Sir Keith Murdoch's founding story, $19M in scholarships awarded, ties to sitting Prime Ministers and Presidents) deserves a site that feels as established as the institution itself, and one built to actually measure whether it's converting visitors into applicants and donors. Keeping your brand intact while modernising layout and UX is very doable, and honestly a smart approach given how much institutional trust is already baked into the current identity. I'd focus the redesign on clearer pathways to your scholarship programs and events, since those are your two real conversion points. On platform: WordPress with WPBakery works, but page builder bloat is often what's slowing load times and complicating analytics setups like the one you're describing. I'd recommend either a cleaner WordPress build (Bricks or Gutenberg-native, no page builder plugin overhead) or Webflow, which handles native analytics and HubSpot integration more natively without plugin sprawl. A few questions to scope accurately: 1. Does your team need to edit pages/events regularly without developer help? 2. Is HubSpot already in use for donor/member CRM, or would this be a fresh integration? 3. Any timeline tied to your NY or Sydney events calendar? Hafiz S

@ajharul

Hi, I'm interested in your website redesign. I will upgrade your UX and integrate HubSpot tracking to improve scholarship applications and audience growth. Let’s discuss and get started! -AJ

@Microlent

Hello, I am Dr. Rajesh Rolen, PhD in Computer Science & Engineering, with experience of over 20+ years in Web Design, Web Development, Website Design, Website Development, WordPress As a preferred freelancer in the top 1%, I have done 400+ projects here on freelancer.com, I have 4.9 ratings out of 5 on average, which showcases my quality of work and timely delivery. Key Highlights: - Free Hosting Support on the Cloud or any desired platform. - Free 3 months of post-delivery support to ensure that our client doesn’t face any challenges after the launch of the project. - Free Dedicated tester on projects to ensure quality delivery, so clients don’t need to act as a tester. - 10+ Years experience UI/UX team to ensure intuitive UI. Portfolio: https://www.freelancer.com/u/Microlent Please open the chat and send me a message, so we can have a more detailed discussion about the project to give you the project timeline and cost. Thank you for considering my services. I look forward to engaging in a productive conversation and understanding how I can be of assistance in bringing your project to life. Regards Rajesh Rolen

@kanika6665

Hello, I’ve reviewed your nonprofit site and can confidently deliver a polished WordPress facelift that keeps your branding intact while improving UX for brand awareness and scholarship applications. I specialize in Website Design and WordPress projects, and I can redesign key journeys, improve content structure, and build Analytics tracking from day one, including native measurement planning and HubSpot integration recommendations without overloading the site with unnecessary plugins. I’ll also assess whether WordPress remains the best fit or if a more efficient system would better support your goals, then provide clear recommendations backed by usability and maintenance considerations. I can begin with an audit of the current site and share a phased redesign plan and timeline within 2 days. Do you want the redesign to stay on WordPress with a cleaner architecture, or are you open to a full CMS migration if it improves UX and reporting? Best regards, KANIKA

@Hubready

Hello!, This is James from Hollywood... I read the brief carefully, and the real challenge here is not just a facelift, but making The American Australian Association site feel modern, trustworthy, and easy to navigate for donors, members, and visitors without losing the nonprofit’s identity. My approach: 1) UX review first to find friction in navigation, content flow, and calls to action. 2) Design refresh to improve hierarchy, clarity, and mobile usability. 3) WordPress build with analytics set up so you can track what’s working. 4) Final polish for speed, accessibility, and a smooth handoff. I pay close attention to details, especially on nonprofit sites where clarity and credibility directly affect engagement. I’m happy to work from your current content or help tighten the structure if needed. Relevant work: - a nonprofit membership site with event registration and donation flow - a community organization site with improved content structure - a WordPress overhaul for a local arts foundation Quick questions: 1) Is the main goal to increase donations, memberships, event signups, or overall engagement? 2) Do you already have brand guidelines and site content, or should I help refine the messaging too? 3) Any must-keep pages or integrations like donations, newsletter tools, or analytics events? If you’d like, I can share a practical redesign plan for this site in chat.

@sufyanasmat38

I have experience redesigning WordPress websites with a strong focus on UX, brand consistency, performance, SEO, and measurable user journeys. I can give the American Australian Association a modern facelift while preserving its identity and making scholarship applications and key programs easier to discover and complete. I can also evaluate whether WordPress remains the best fit or recommend a more efficient CMS based on your content and team workflow. From day one, I’ll structure analytics around your KPIs and integrate HubSpot cleanly so visitor behavior, engagement, traffic sources, returning users, geography, social referrals, and video performance can be tracked without unnecessary plugin overhead. I can start immediately and would be happy to discuss the current site and proposed UX direction.

@temoberishvili

Hey there, I see you're looking to revamp the website for The American Australian Association. It sounds like a fantastic project with a strong goal of enhancing user experience and engagement. I noticed you need a combination of design and development skills, especially in WordPress and UX research. Could you clarify if there are specific features you envision for the redesign or any analytics tools you want integrated? My approach would include an initial phase of user research to inform the design, followed by iterative prototyping to ensure we’re meeting user needs effectively. I’ve worked on similar projects, like a regional nonprofit site facelift, a community engagement platform, and an internal tool for a charity organization. Looking forward to hearing more about your vision! Best,

@shayankhan333

A facelift that keeps the AAA branding but rebuilds the scholarship funnel is the real win here, not a CMS swap for its own sake. I'll restructure the mission and program pages around scholarship intent, wire GA4 events and HubSpot forms directly into the theme so returning-visitor, engagement time and referral data flow without extra plugins. WordPress is fine for your team; the drag of the current site is theme bloat, not the CMS. I can jump in this week. 1) Is the scholarship application hosted on your site or a third-party portal? 2) Who owns the HubSpot account, marketing or dev? Let's get this moving. Shayan

@jayantkumar314

I can redesign the American Australian Association website while preserving its established branding, with UX focused on increasing awareness and scholarship applications. I’ll evaluate whether optimized WordPress or another CMS is the best fit, improve performance and accessibility, integrate HubSpot, and implement analytics tracking for your listed KPIs from day one without unnecessary plugin overhead.

@istkhar5

Hello, I am excited about the opportunity to collaborate on the redesign of The American Australian Association's website. With a focus on maintaining the current branding while enhancing the user experience, I believe I can provide valuable insights and expertise to help achieve the organization's objectives of driving brand awareness and increasing scholarship applications. Having recently worked on a similar project for a nonprofit organization, I understand the importance of creating a visually appealing and user-friendly website that aligns with the organization's goals. I am confident in my ability to make recommendations for improving the website's UX and exploring more efficient systems for running the site. In order to effectively track the key performance indicators you have outlined, I suggest implementing robust tracking mechanisms from the outset to ensure accurate measurement of success. I look forward to discussing this project further and sharing my ideas on how we can work together to achieve the desired outcomes. Best regards, Mehreen

@Eliteinno

Hello, This is primarily a UX and information-architecture redesign, not just a visual WordPress facelift. The existing site needs to make two things substantially easier: understanding the organization and reaching scholarship-related content, while preserving the established American Australian Association brand. I would start by restructuring navigation, page hierarchy, program discovery, and key conversion paths before translating that into the new visual system. Tracking should be designed alongside the redesign rather than added afterward. The listed KPIs can be mapped to meaningful page and interaction events, with Google Analytics and HubSpot configured around the actual user journeys. I would also review the current WordPress setup before recommending a platform change, since migrating solely for perceived efficiency could create unnecessary cost and complexity. The main architectural question is whether HubSpot is already being used as the organization's CRM and marketing platform, or whether the new site would be introducing it as part of this project. Have a nice day

@mughiraaa

hi, i have reviewed the details of your project. i have solid experience with wordpress, ux improvements, website redesigns, analytics, and nonprofit focused websites. i will first review the current site, understand its user journeys, and identify where the design and ux can better support brand awareness and scholarship applications. i will refresh the visual design while keeping your existing branding and make the navigation and content structure easier for visitors. i will also set up clean analytics tracking for your key kpis, including visitors, engagement, returning users, referrals, geography, and video performance, with hubspot integration where appropriate. i can also review whether wordpress remains the best option before making that recommendation. can we schedule a quick meeting to discuss the project in detail. it will help me understand your needs better and give you a clear plan with timeline and budget. i will also share my portfolio during the chat. mughiraa

@revival786

Greetings! I can redesign your website with a fresh facelift while preserving your branding, and improve the UX to drive brand awareness and scholarship applications. I would review your current WordPress setup and recommend if a more efficient system would better suit your needs. I would implement tracking for your KPIs including unique visitors, branded search traffic, engagement time, returning visitor rate, social shares, referral traffic, geographic distribution, and video views, using native analytics and HubSpot integrations. I would build tracking into the new site from day one to avoid extra plugins. Let me know your preferred timeline and I can share my approach. Thanks, Revival

@mubeenm5026

With Web Crest as your partner for this project, you'll be gaining access to a team of technical wizards that understands your KPIs for driving brand awareness and scholarship applications. Our experience in web design, combined with our strong background in WordPress, will give us the ability to revitalize your website whilst preserving your identity and the strong branding you've already established. We guarantee a well-thought user experience(UI) implementation that prioritizes engagement time on mission and program pages, along with an intuitive interface that transcends borders (literally-speaking) because we also track the geographic distribution of visitors through modern site analytics plus integrating HubSpot. Our proficiency goes beyond website redesign and we anticipate potential redirection from Wordpress to a more efficient system. Being knowledgeable in AI, Blockchain, SaaS technologies- basically weaves from the World Wide Web (WWW), we can aptly recommend robust systems and functionalities beyond what you may expect. Our cloud expertise ensures that your online presence remains reliable and highly available as your website traffic grows. Additionally, to ensure future plans are data-driven from inception- we assure smooth integration of native analytics preserving your interests by avoiding any plugins cluttering.

@msaqibimran

Hi, it's great to see your focus on enhancing The American Australian Association's website to drive brand awareness and scholarship applications. A thoughtful redesign can significantly impact user engagement and improve the application process for potential candidates while preserving your existing branding. I approach projects with a systematic perspective, first mapping out the user journey to ensure visitors can access the information they need with ease. This way, we can structure pages for better clarity and decision flow, ultimately leading to increased engagement on key pages. I also prioritize setting up forms and CRM integrations that facilitate reliable inquiry capture and streamline communication with your audience. To tailor the redesign effectively, could you clarify whether this will be a complete overhaul or targeted fixes to the current site? Are there specific functionalities or integrations with CRM systems that you're considering? Additionally, if you have any reference sites or design inspirations, sharing those would be helpful. Let’s connect to discuss your timeline and scope in detail, ensuring we align on all aspects of this project. Regards, Mohammad