Comprehensive SEO & Google Ads (SEM) Management for Psychological Counseling Clinic

Project Name (Title) Comprehensive SEO & Google Ads (SEM) Management for Psychological Counseling Clinic Introduction and Project Summary: We are seeking a professional Digital Marketing (SEO & Google Ads) expert for our psychological counseling clinic's WordPress website, based in Antalya, Turkey. Our primary goal is to rank highly in Google organic search results and to increase client acquisition through Google Ads campaigns in both local (Antalya/Turkey) markets. Scope of Work: The project will be conducted on a fixed-price basis and must cover the following 4 main areas: 1. Technical and On-Page SEO: • Detailed SEO Audit of the current WordPress website. • Site speed and performance optimization (Core Web Vitals). • Optimization of Meta titles, descriptions, header tags, and URL structure. • Image optimization and Schema markup integration. • Content optimization and keyword implementation. 2. Off-Page SEO and Authority Building: • High-quality, non-spam Backlink building. • Strategies to increase Domain Authority (DA/PA). • Local SEO: Optimization of Google Maps (Google Business Profile) and increasing visibility specifically for searches within the Antalya region. 3. Competitor Analysis & Strategy Development: • Identification and analysis of top competitors in the sector. • Converting competitor weaknesses into opportunities for our site (Gap Analysis). 4. Google Ads (AdWords) Strategy & Management: • Campaign Setup: Creation of segmented, high-conversion campaigns for Local (Antalya/Physical) and National (Online Therapy) targets. • Keyword Management: Identification of high-intent keywords and extensive Negative Keyword optimization to prevent budget wastage. • Ad Copywriting: Writing high CTR ad copies that strictly comply with Google's healthcare/therapy advertising policies. • Conversion Tracking: Full setup of conversion goals (WhatsApp clicks, Forms, Calls) via Google Tag Manager on the WordPress site. Key Requirements: • WordPress & Ads Proficiency: The expert must be capable of directly implementing technical updates on WordPress and must be well-versed in Google's healthcare advertising policies. • Only "White Hat" (Ethical) techniques will be accepted. • Regular progress reports must be provided. • Keywords: The list of target keywords will be shared after the project is awarded. In Your Proposal, Please Include: • Your previous SEO and Google Ads experience/references, preferably in the health sector. • Your roadmap for this project. IMPORTANT NOTE: The budget range specified in your proposal is fixed. Please do not submit a bid proposing a fee outside of this range.

Proje No: 40050014