Web Graphic Designer Web graphic designers create determine the layout, font color, font type, logos, pictures and other visual and verbal aspects of a website. First, a Web graphic designer determines what the employer wants out of the product. This includes what message is being sent out and what audience is being targeted. They then create sketches and samples of potential layouts for the website, before developing the finished product. Web graphic designers have to possess a keen eye for detail. The ability to express creative ideas is crucial. Understanding new fads and trends is necessary. A Web graphic designer has to understand a target audience and how best to reach that audience through artistic work. This career requires a lot of discipline since a Web graphic designer has to start projects, budget time and meet the necessary deadlines placed upon them by an employer. Illustrator An illustrator uses creative skills in art and design to communicate a story, message or idea. Illustrators produce still drawings for use in advertisements, books, magazines, packaging, greetings cards and newspapers. It is essential to prepare a sound portfolio of work that can be used to demonstrate abilities.