As opposed to traditional auctions where the highest bid wins, at [url removed, login to view] members bid SMALL to win BIG! Winnit members bid against each other by placing their guess for the lowest, unique amount on any given product,which results in a winning price that equates to a small fraction of retail cost. The goal is to be the first (and only!) member to bid a price as close to zero as possible without choosing a price that someone else has already bid. Once members have placed a bid, Winnit will inform them whether their bid is (1) unique and/or (2) the lowest. Based on this, Winnit will provide hints for the next bid in order to help users guess the lowest, unmatched amount on the same product.