Oiendrilla adlı kullanıcının profil görüntüsü
@Oiendrilla
India bayrağı Kolkata, India
5 Eylül 2017 den beri üye
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Oiendrilla

Çevrimiçi Çevrimdışı
Entrepreneurial, well-rounded marketer with 7+ years of experience in creating winning brands that have a lasting impact. Proven in orchestrating a range of marketing/branding initiatives - from strategic planning to content marketing across channels to new product launches across product lines/industries. Looking to leverage knowledge and experience into a role as Marketing Manager with aim to "create one of the 5 biggest brands globally" • Passion for identifying consumer insights and transforming them into product and marketing innovation, along with quantitative strength in analyzing data and synthesizing learning into actions. • Ability to translate strategic thinking into robust execution, resulting in strong business results, with deep understanding of P&L drivers • Extensive project management skills and attention to detail long with strong sense of urgency, even when managing initiatives with long lead times. Worked across industries from FMCG to Consulting to Pharma
$10 USD/hr
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Tecrübe

Senior Brand Leader

Sep 2012

Senior Brand Leader, Respiratory Business Brand Leader, Brilinta (AZ's first patented medicine lunch)

Insights Manager, Strategy & Insights Division

Feb 2012 - Sep 2012 (7 months)

• FMCG Domain Consultant for TCCC's Corporate Office, Atlanta, designed global brand road-maps for 10 key brands, with the aim of harmonizing marketing practices & communications across 32 geographies, on a "Single TCCC Branding Platform" (understanding key marketing bottlenecks across markets)

Brand Manager, New Product Launches

Oct 2010 - Feb 2012 (1 year)

• Owned customer segmentation, positioning and led go-to-market efforts for 2 of GPIs newly launched chewing tobacco brands- strategizing nation-wide launch (30 markets, 3 months' timeline)

Key Account Manager

May 2010 - Sep 2010 (4 months)

• Account Manager for 2 of Tata International's biggest clients, ZARA and MARK's & SPENCER- from client acquisition to development of business worth USD 2 Mio (fastest growing clients for TIL)

Eğitim

MBA

2008 - 2010 (2 years)

B. Tech

2004 - 2008 (4 years)

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