EXPLORE


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$15 USD / Hour
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India (10:47 AM)
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Joined on June 22, 2012
$15 USD / Hour
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12+ years of marketing experience specializing in digital marketing, creative media planning, content strategy, and performance marketing. Proven ability to develop and execute innovative, data-driven campaigns across all media platforms. Expertise in managing substantial budgets, collaborating with cross-functional teams, and driving significant business growth. Adept at fostering strong agency relationships and possess a deep understanding of the evolving media landscape. Passionate about building brands and creating impactful customer experiences.
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Experience
Digital Marketing Head
Nov, 2017 - Feb, 2024
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6 years, 3 months
SuperBottoms
Nov, 2017 - Feb, 2024
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6 years, 3 months
Founding team member with diverse experience across various facets of D2C, including growth, product, content, social media, website, e-commerce, and category management. Developed and executed comprehensive media strategies across Digital, Social, and Ecommerce. Led D2C growth initiatives, managing performance marketing, implementing retention flows, and optimizing website performance to drive conversions.

Mumbai, India
Nov, 2017 - Feb, 2024
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6 years, 3 months
Group Head- Digital & Mobility
Jun, 2014 - Sep, 2016
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2 years, 3 months
OMD- Omnicom Media Group
Jun, 2014 - Sep, 2016
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2 years, 3 months
Developed and executed integrated media campaigns across digital for display, mobile, video, social, SEO, SEM, app, and website development. Served as a Facebook Ambassador for OMD in 2015, Leveraged Facebook expertise to drive a high-performing social media campaign that won Mobby Award for Best Use of Social Media. Key Clients: Glaxo Smith Kline, Monster India, Bacardi, Mc Donald's India, HP. Awarded Top Media Planner 2015, by Digital Market Asia

Gurgaon, India
Jun, 2014 - Sep, 2016
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2 years, 3 months
Assistant Business Manager
Sep, 2011 - Oct, 2013
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2 years, 1 month
Regalix (Now Marketstar)
Sep, 2011 - Oct, 2013
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2 years, 1 month
Managed a portfolio of US-based clients, ensuring successful delivery of website servicing, social media management, monitoring, SEO, SEM, ORM and content creation projects. Collaborated with internal teams (website development, social media, content, SEO/SEM) to ensure seamless execution of client projects and campaigns. Proactively identified and addressed client needs, ensuring project scopes aligned with business objectives and maximizing ROI.

Bangalore, India
Sep, 2011 - Oct, 2013
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2 years, 1 month
Education
PGDM
2006 - 2008
•
2 years

India
2006 - 2008
•
2 years
Economics Honours
2003 - 2006
•
3 years

India
2003 - 2006
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3 years
Qualifications
Best use of Social Media for Monster Facebook campaign
2016
Mobby's
Leveraged Facebook expertise to drive a high-performing social media campaign that won Mobby Award for Best Use of Social Media.
2016
Facebook Ambassador for OMD
2015
OMD
I was 1 of 45 EMEA OMD-ers to take part in the OMD Facebook Ambassador program. A first of its kind, this program laid the foundation for the Media Agencies and Meta community.
2015
India's Top Digital Planners 2015
2015
DMA
In 2015, the DMA Asia initiative, in partnership with DGM India, honored India's top digital media planners. The awards recognized professionals excelling in digital strategy and managing digital mandates for marketers.
2015
Verifications