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Alisha G.

@AlishaGupta

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Digital Marketing (D2C/ Agencies)

$15 USD / Hour

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India (10:47 AM)

Joined on June 22, 2012

$15 USD / Hour

12+ years of marketing experience specializing in digital marketing, creative media planning, content strategy, and performance marketing. Proven ability to develop and execute innovative, data-driven campaigns across all media platforms. Expertise in managing substantial budgets, collaborating with cross-functional teams, and driving significant business growth. Adept at fostering strong agency relationships and possess a deep understanding of the evolving media landscape. Passionate about building brands and creating impactful customer experiences.

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Experience

Digital Marketing Head

Nov, 2017 - Feb, 2024

6 years, 3 months

SuperBottoms

Nov, 2017 - Feb, 2024

6 years, 3 months

Founding team member with diverse experience across various facets of D2C, including growth, product, content, social media, website, e-commerce, and category management. Developed and executed comprehensive media strategies across Digital, Social, and Ecommerce. Led D2C growth initiatives, managing performance marketing, implementing retention flows, and optimizing website performance to drive conversions.

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Mumbai, India

Nov, 2017 - Feb, 2024

6 years, 3 months

Group Head- Digital & Mobility

Jun, 2014 - Sep, 2016

2 years, 3 months

OMD- Omnicom Media Group

Jun, 2014 - Sep, 2016

2 years, 3 months

Developed and executed integrated media campaigns across digital for display, mobile, video, social, SEO, SEM, app, and website development. Served as a Facebook Ambassador for OMD in 2015, Leveraged Facebook expertise to drive a high-performing social media campaign that won Mobby Award for Best Use of Social Media. Key Clients: Glaxo Smith Kline, Monster India, Bacardi, Mc Donald's India, HP. Awarded Top Media Planner 2015, by Digital Market Asia

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Gurgaon, India

Jun, 2014 - Sep, 2016

2 years, 3 months

Assistant Business Manager

Sep, 2011 - Oct, 2013

2 years, 1 month

Regalix (Now Marketstar)

Sep, 2011 - Oct, 2013

2 years, 1 month

Managed a portfolio of US-based clients, ensuring successful delivery of website servicing, social media management, monitoring, SEO, SEM, ORM and content creation projects. Collaborated with internal teams (website development, social media, content, SEO/SEM) to ensure seamless execution of client projects and campaigns. Proactively identified and addressed client needs, ensuring project scopes aligned with business objectives and maximizing ROI.

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Bangalore, India

Sep, 2011 - Oct, 2013

2 years, 1 month

Education

PGDM

2006 - 2008

2 years

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India

2006 - 2008

2 years

Economics Honours

2003 - 2006

3 years

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India

2003 - 2006

3 years

Qualifications

Best use of Social Media for Monster Facebook campaign

2016

Mobby's

Leveraged Facebook expertise to drive a high-performing social media campaign that won Mobby Award for Best Use of Social Media.

2016

Facebook Ambassador for OMD

2015

OMD

I was 1 of 45 EMEA OMD-ers to take part in the OMD Facebook Ambassador program. A first of its kind, this program laid the foundation for the Media Agencies and Meta community.

2015

India's Top Digital Planners 2015

2015

DMA

In 2015, the DMA Asia initiative, in partnership with DGM India, honored India's top digital media planners. The awards recognized professionals excelling in digital strategy and managing digital mandates for marketers.

2015

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