Hello, I am Joanna, and I help businesses market themselves across cultures.
I’m based in London and Vienna, from where I create marketing strategies, design and digital solutions for my clients. My background is Design and Brand Management, a field I’ve worked in for the past 15 years. With deep marketing knowledge, an analytical and detail-oriented approach and lots of energy, I work with clients large and small, from individual tasks to multi-year engagements.
Recent projects include cross-cultural brand strategy definition, naming products and companies and creating multi-channel marketing campaigns. My specialization is in EU, UK and Asian countries, given my Chinese origins and my office locations.
Together, we’ll define what makes your brand special in a new country, why this is relevant to your target audiences and what channels to use to reach them. Then my staff and I can produce all the content you’ll need to go live.
An area of specific expertise in managing and creating content for Chinese social media such as WeChat, Weibo, Baidu, Tiktok, DianPing and more.