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Business Plan, Marketing Plan, BrandCom Plan, Strategic Plandosya
analyse data effectively for business purposes.
“excellent work”debbby 3 years ago
Business AnalystApr 2013
Served in sales, marketing, advertising for the big corporates and brands like Indian Oil, Pan Pacific Hotel, Coca-Cola, Royal Thai Embassy, Philips, Whirlpool, Samsung, Nikon, GSK, Tetrapack, CITI Bank, Fassmil, Durex, Volvo, American Shave, Bata, Bank Al-Falah, Colgate, Candarel, Equal, Tetley etc. including start-up companies and small businesses. My core competency lies in developing the marketing plan which includes sales, distribution & brand communication strategies for new/re-launch products/brands.
Chief Operating ConsultantJul 2012
Major Responsibilities: 1. Brand A. Preparing the marketing plan AND budget. B. Ensuring the implementation of marketing plan. C. Analyzing the audited data provided by the research agency. D. Setting marketing strategy as & when required for the brand. E. Helping developing consumer offers to ensure the pull. F. Contributing in designing the campaign of press, radio and TV along with/without the agency. G. Guiding making effective media plan considering the TARP and GRP. H. Ensuring effective in-door & out-door branding of the product and brand. I. Ensuring effective events/activations on different occasions for branding. J. Ensuring the tracking of competitive brand activity in the market. 2. Sales A. Giving input to analyze the trend & set the sales target. B. Forecasting the product wise sales volume target. C. Setting up price strategy D. Contributing to decide the price. E. Setting sales strategy F. Tracking area and product wise sales trend on regular basis. Achievement: Brand: Launched the brands & created TOM & High Recall Rate Sales: Having SPLY 68% sales growth in company revenue
Chief Marketing OfficerJul 2010 - Jun 2012 (1 year)
Major Responsibilities: 1. Brand A. Preparing the marketing plan AND budget. B. Ensuring the implementation of marketing plan. C. Analyzing the audited data provided by the research agency. D. Setting marketing strategy as & when required for the brand. E. Helping developing consumer offers to ensure the pull. F. Contributing in designing the campaign of press, radio and TV along with/without the agency. G. Guiding making effective media plan considering the TARP and GRP. H. Ensuring effective in-door & out-door branding of the product and brand. I. Ensuring effective events/activations on different occasions for branding. J. Ensuring the tracking of competitive brand activity in the market. 2. Sales A. Giving input to the area-specific size and design of the flat. B. Contributing to decide the location and price of the land. C. Setting up price strategy D. Forecasting the product wise sales volume target. E. Sourcing corporate clients for MOU E. Tracking area and product wise sales trend (including overseas) on regular basis. F. Setting sales strategy Achievement: Brand A. Ensuring 360 degree brand visibility in 5 months time B. Arranging 12 very successful project launching events C. Completing 3 successful REHAB fair Sales: Having SPLY 114% sales growth.
General Manager, Strategy & ServicingJan 2008 - Jun 2010 (2 years)
Major Responsibilities: A. Preparing marketing plan for brands of the clients, B. Formulating strategies and designing campaigns for the brands we work for. C. Developing consumer promotions to ensure the off-take of the brands we work for. D. Forecasting the client wise billing target. E. Taking necessary strategies for achieving billing target. F. Achieving the budgeted client wise profitability. Achievement: Developed 7 new major clients Earned ever highest revenue Made ever highest profit trough efficient operation
Marketing ManagerJul 2004 - Dec 2007 (3 years)
Major Responsibilities: A. Forecasting the sales volume. B. Developing necessary strategies for achieving sales target. C. Designing suitable trade offer to boost up sales. D. Worked on preparing marketing plan, E. Designing attractive consumer offer to make sure the expected off-take. F. Developing press advertisement, designing radio campaign, TVC. G. Achieving the profitability. H. Following up around 300 sales force Key Achievements: Trade Marketing A. Increased the number of distributors from 91 to 154 in six month time B. Increased the numeric coverage from 156,000 to 208,000 in six month time Brand Marketing A. Worked to establish Tiger as the most selling energy drink brand in the market B. Helped to establish Fizz Up as one of the most successful clear drink brands in the market C. Associated to establish Uro Lemon as one of the emerging cloudy lemon brands in the segment
Brand ManagerJul 2000 - Jun 2004 (3 years)
Major Responsibilities: A. Analyzing the product and SKU wise sales trend. B. Tracking product wise sales on regular basis. C. Analyzing product and SKU wise target VS achievement on weekly basis. D. Worked on preparing marketing plan, E. Making media plan considering the TARP and GRP of TV programs F. Ensuring the effective in-store & out-door branding of the product. G. Organizing events on different occasions for branding purpose of the product. Key Achievements: A. Handled SAVLON to make it distinct market leader with 81% market share in two years B. Helped to Launch and establish VANISH as one of the emerging toilet cleaner C. Worked to Launch and establish law calorie sweetener CANDEREL & EQUAL D. Helped to establish TETLEY as one of the emerging tea brands E. Helped to Launch and establish Colgate as one of the emerging toothpaste in Bangladesh F. Handled Dabur & Godrej products in Bangladesh Event Management: A. Organized concerts for branding Colgate in Dhaka and Chittagong. B. Organized seminars at different places sponsored by EQUAL & CANDEREL participating the doctors.
MBA2000 - 2002 (2 years)
Best Manager Of the year 2004 (2004)ACI Ltd.
Tips to Brand Success
It was published in the top local brand magazine
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