Ricardo Eletro Branding
The Ricardo Eletro is a very popular supermarket chain in Brazil, but has affected its credibility by various problems in delivery and customer service. Therefore development as academic work a new project branding and positioning for the company. The brand was designed with a focus on the concept of modernity and confidence. That was what she had in mind to bring customer. So we chose the color blue as a priority, which brings a sense of trust and credibility we wanted. And for the elaboration of symbol shapes and typography, some panels were developed semantic-based design of home appliances, as well as buttons for digital interfaces. The symbol is a representation of the form of a refrigerator, with 3 colors, signifying the three pillars we wanted to go with the new brand: Trust (blue), lead (red), and north (yellow), which is where Ricardo Eletro has higher concentration of sales. Furthermore, the shape of the symbol of the sense of speed we were looking for identity, reinfor
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Hello! My work is entirely focused on providing a fun experience and with different design, fleeing boring jobs and anything innovative. The focus that I follow is always to create something to surprise my client and people. :) My jobs: [login to view URL] My facebook: [login to view URL]
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