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Dancing & Disques avec DJ Deshayesmakale
The Collective Behind the Vetements Collectivemakale
Les Benjamins Brings the Street to SILENCIOmakale
Fashion Passport: Rajasthan, Indiamakale
Time(less) Travel with Louis Vuittonmakale
Does “I Do” Mean “I Don’t” to a Successful Career?makale
Surviving Finals Weekmakale
Will Your Undergraduate Degree Be Enough?makale
The Spring Semester Internship — It’s Not Too Late!makale
SXSW Music, Film & Interactive Conference
AMD: Brand Acquisition and Migration of ATI
Medair International: Emergency Response
Co-founder and Chief Strategy OfficerJan 2010 - Jan 2015 (5 years)
Led all brand strategy, creative strategy, strategic planning and communications initiatives for B2B, B2C and NGO clients ranging from small start-ups to Fortune 1000 corporations, across all industry segments and global locales. Select client engagements: American Campus Communities, CLS Partners, GoGuide, AOMA Graduate School of Integrative Medicine, Compass Learning, Convio, among others.
Director of Strategic PlanningJan 2006 - Jan 2010 (4 years)
Collaborated directly with VP and C-Level clients in the development of strategic marketing foundations, including: visioning, targeting, positioning and messaging, brand platforms and global communication programs. Select client engagements: Forestar Group, AMD, Temple-Inland, Texas Long-Term Care Partnership, Texas Tech University System, Forté Foundation, among others.
Marketing Strategy ConsultantJan 2002 - Jan 2006 (4 years)
Strategic marketing communications services for companies ranging in size from small/medium to Fortune 500. Focus on messaging and positioning development, market research, brand platform development, global communications planning, creative strategies, web strategies, project management and copywriting. Management of planning budgets ranging from $20k to $10MM. Select client engagements: HP, Temple-Inland, Texas Tech University, El Pato Restaurants, Kodak Dental Systems, among others.
Account DirectorJan 1997 - Jan 2002 (5 years)
Oversaw marketing and advertising activities for international, high-tech and B2C clients with $1-$45MM budgets. Responsible for over $2.5MM in yearly gross agency revenue and maintained 20% accounts profitability goal. Ultimately responsible for account success — including strategic direction, financials, creative excellence, team morale/growth and client satisfaction. Major clients included: HP, Fuego, Motive, Dazel, Novell, Novell’s digitalme, Honeywell, [login to view URL], CD3/discgear, among others.
Masters of Arts in Global Communications2015 - 2018 (3 years)
Bachelor of Science in Advertising1986 - 1993 (7 years)
Certificat Professionnel de Directrice de la Communication / du Marketing International (2018)RNCP France
Professionally certified in France as a Director of International Communications and Marketing