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@handasumit
Flag of India New Delhi, India
Member since February, 2005
1 Tavsiye

Sumit Handa

Çevrimiçi Çevrimdışı
Management Professional with 14+ yrs of experience focused on developing and implementing Innovative Marketing Solutions across multiple medium to drive RoI objectives. Strengths include Brand Strategy, 360 Degree Campaigns, Demand Generation, Brand & Product Launches. Additional experience in New Product Development. Key Skills developed across Indian and International Markets: 1. Brand Management 2. Marcom & Campaign Rollout Planning & Exection 3. Segmentation Marketing 4. Aligning Multiple Support Functions - ATL, BTL, Digital Marketing, Social Media, Activation, Retail Structural Design, Analytics, Studio. 6. Product design and management including process creation.
$10 USD/sa
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Deneyim

Head Personalisation & Brand Marketing

Dec 2014

EMAND GENERATION Global Segmentation-based Marketing & Promotions, Email Marketing (Newsletters & Transactional Mails), Digital Marketing Communication BRAND STRATEGY & MANAGEMENT Brand Plan & Organisational Alignment, Consumer Observation & Research, Campaign Rollout & Management, Social Media, New Initiatives, National Studio Photography and Product Images

General Manager - IPR

Jun 2013 - Nov 2014 (1 year)

Build Unique ‘IPR’ Properties: Evaluate potential “Unique Entertainment Opportunities”. Develop the Concept, detail project plan and manage Project Execution in tandem with Ops. Custodian of Concept Delivery – Marketing Communication, Engagement & Brand Alliances.

Head - Brand (Delhi & Haryana)

Feb 2012 - May 2013 (1 year)

Construct Annual Brand Strategy for Delhi and Haryana Telecom Circles Develop and roll out Circle & National brand Campaigns to increase Brand Recommendation and Interest Engage and enable External Agencies (Advertising/Media) cum Vendors to execute whole gamut of Media elements

Sr. Manager (Marketing & Activation)

Nov 2010 - Feb 2012 (1 year)

Manage Brand Activation Pillars Regional Marketing Management including Budget Allocation based on RoI National Brand Activation via Radio/BTL/OOH/Retail: Create Activation disruptions across Circles – Jeet Ki Ghanti, Mood Indigo, Keep it Simple Silly etc. Go to Market Strategy & Operations for product launches

Eğitim

Bachelor of Commerce

1996 - 1999 (3 years)

PGDCM - Post Graduation in Communications Management (MICA)

2000 - 2002 (2 years)

Sertifikalar

  • US English Level 1
    95%
  • Numeracy 1
    79%

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