helenlee00 adlı kullanıcının profil görüntüsü
13 Mart 2006 den beri üye
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HELEN LEE EXPERIENCE 3/04 – 12/05 MARKETING RESEARCH CONSULTANT Ann Arbor, MI Domino’s Pizza, LLC – Build the Brand • Developed customer satisfaction and operational surveys for test products. • Recommended improvements to operations and test products based on analyses of customer satisfaction and operations data. • Strengthened communication skills by working closely with franchisees participating in various test markets. • Enhanced teamwork skills through work on various projects with various internal departments and external vendors. • Constructed an Access database to track test product results over time. • Conducted analysis in an effort to better understand the behaviors of new product and value promotion customers. 9/02 – 2/04 MARKET INFORMATION MANAGER Ann Arbor, MI Domino’s Pizza, LLC – Build the Brand • Built and strengthened communication skills by acting as the main liaison between the Marketing and Information Technology departments. • Utilized organizational skills by managing the department’s marketing data project list by prioritizing marketing data requests. • Developed and strengthened database, SQL, and UNIX skills by performing adhoc queries against the corporate data warehouse. • Conducted analyses to help better understand the company’s customer segmentation. • Aided in the evaluation of various marketing promotions/offers and test products • Participated and contributed to the committee dedicated to revamping the company’s coupon coding rules. • Actively contributed to the committee dedicated to creating new customer segments. 7/00 – 4/02 BUSINESS ANALYST Boston, MA Fidelity Investments, Marketing Information Group - Database Marketing Analysis Group • Strengthened project management skills by successfully working with other functional groups within the Marketing Information Group to ensure the execution and measurement of well-targeted direct marketing campaigns, resulting in valuable learnings for future campaigns. • Analyzed the effectiveness of a variety of direct marketing campaigns including those promoting on-line brokerage and active trader customer services, retirement products, as well as those targeted at new households and inquirers. • Conducted custom analyses for multi-stage and multi-channel direct marketing campaigns. • Successfully delivered adhoc measurement analyses, including standard customer profile analyses and summary campaign results. • Utilized SAS skills to customize standard measurement code for specialized analysis projects. • Ensured data integrity of campaign measurement results through the use of SAS and Brio skills. • Recommended improvements to a variety of Fidelity’s on-going direct marketing initiatives. • Developed strategic recommendations for the bundling and marketing of Fidelity’s cash management products and communications to prospect and customer inquirers. • Developed training materials for other analysts and new hires. • Led the implementation phase for a new data mining tool used by the analysis group. 4/00 – 7/00 ASSOCIATE BUSINESS ANALYST Boston, MA Fidelity Investments Life Insurance – Sales Group • Utilized Excel and Access skills to increase accuracy and production efficiency of monthly phone lead reports. • Strengthened analytical skills by fulfilling a wide variety of ad hoc data requests using Access queries and Excel pivot tables. • Developed transitional payout plan to be implemented for over 350 nationwide Fidelity phone representatives by analyzing phone and lead data. • Constructed Access database that is used as a reference for training needs assessment, assignment of projects, and tracking back-up responsibilities. 6/99 – 8/99 MARKETING INTERN Baltimore, MD PACE, a division of Sylvan Learning Systems • Developed the foundation for an improved web site by evaluating current corporate Internet marketing efforts and conducting an analysis of competitors’ web sites. • Designed an Access database for the salesforce and Marketing department to aid in contact management. • Devised a framework for accurately tracking the Marketing budget and aiding in maximum utilization of allocated funds. • Constructed a sales lead generation strategy utilizing Dun & Bradstreet market segmentation data. • Recommended an Intranet strategy aimed at increasing communication between corporate headquarters and regional offices. 2/97 – 5/98 PROJECT MANAGER Southfield, MI Market Strategies, Inc. – Energy and Utilities Group • Successfully managed three client relationships by delivering seven quarterly survey projects on time and within budget. • Developed written reports for the client by analyzing and interpreting customer satisfaction survey data. • Recommended improvements to the client’s marketing communications using statistical and competitive analyses. • Initiated additional research projects that would aid the client’s business and increase MSI’s sales. 8/96 – 2/97 ADMINISTRATIVE CONSULTANT Lincolnshire, IL Hewitt Associates – Defined Benefits Administration • Utilized knowledge of defined benefits to develop recommendations for the creation and continuous improvement of the Pension Administrator for a Fortune 500 client. • Supervised a phase of system testing ensuring the delivery of an error-free product to the client. • Improved testing productivity by constructing spreadsheet models that detected programming errors. • Developed a training manual for benefits representatives who utilize the Pension Administrator. EDUCATION UNIVERSITY OF MARYLAND College Park, MD Master of Business Administration, May 2000 Concentration: Marketing and Information Systems Course Highlights: File Processing & Database Systems; Systems Analysis & Design; Data Mining; Electronic Commerce Models & Technology; Marketing Strategy; Marketing Communications Management; Product & Brand Management. GRADUATE ASSISTANT, Office of Records and Registration, Fall 1998 • Researched and analyzed enrollment and registration data for academic departments by running SAS queries on internal university database systems. CONSULTANT, Proctor & Gamble – Student Consultant, Fall 1999 • Developed questionnaires aimed at evaluating potential technology vendors. • Actively contributed to a Customer Relationship Management strategy aimed at establishing brand loyalty for a Proctor & Gamble division’s product line. • Presented results of vendor evaluations to the client, recommending the vendors most qualified to fulfill the strategic requirements. UNIVERSITY OF MICHIGAN Ann Arbor, MIBachelor of Business Administration – with Distinction, May 1996Concentration: MarketingActivities: Treasurer, Korean Students Association; Marketing Club; Intramural Softball Team SKILLS Languages: Conversational KoreanComputer Skills: Microsoft Word, WordPerfect, Excel, PowerPoint, Freelance Graphics, Access, Microsoft Outlook, SAS, SPSS, Oracle Developer, SQL, Front Page, HTML, Brio, Quadstone, UNIX.
$30 USD/hr
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