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@hmadkins
United States bayrağı Huntsville, United States
Üyelik tarihi April, 2013
0 Tavsiye

hmadkins

Çevrimiçi Çevrimdışı
MBA with 14 years marketing experience including digital marketing, direct marketing, B2B, consumer, segment & channel marketing, advertising, media, brand growth, product marketing, MarCom, project management, acquisition & retention campaign management, market segmentation & analysis, strategic planning, and managing a multi-million dollar budget allocation
$48 USD/sa
0 değerlendirme
3.0
  • 100%Tamamlanmış İş
  • N/ABütçe Dahilinde
  • N/AZamanında
  • N/ATekrar İşe Alınma Oranı

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Deneyim

Director of Marketing

Dec 2012 - Apr 2013 (4 months)

- Direct marketing efforts in support of launch for all properties company wide - Oversee marketing plan performance, making adjustments in tactical approach and resource allocation to align with corporate goals - Manage digital marketing campaigns including digital advertising, newsletters, email, mobile and tablet apps - Develop acquisition campaigns to increase circulation and subscriber base and deepen current customer relationships - Integrate marketing initiatives in all functional areas

Owner/ Marketing Consultant

Jan 2009

o Consult small business clients on brand design, marketing strategy, advertising, media planning, retail & channel marketing, direct marketing, communications and PR

National Marketing Manager

Jul 2004 - Jul 2008 (4 years)

o Manage a team of Area Marketing Managers nationwide responsible for driving all marketing programs and communications within their region o Lead strategy and execution of a wide variety of marketing programs for multiple LOB's, channels, product groups and regions o Integrate plans and programs across channels and regions by partnering with senior level management o Develop and manage customer acquisition and retention marketing campaigns to include direct mail, email, messaging, statement inserts a

Assistant Vice President/ Marketing Manager

Dec 2000 - Jul 2004 (3 years)

o Manage team responsible for the marketing and public relations of the bank's largest region o Partner with all lines of business including consumer, business banking, commercial, wealth management and mortgage to successfully execute marketing programs o Coordinate aggressive branch expansion marketing plan to include pre-, soft- and grand- opening strategies o Oversee total marketing budget allocation of $2.5 million o Develop community relations strategies including sponsorships & new business dev

Eğitim

MBA

2000 - 2002 (2 years)

BS Marketing

1997 - 2000 (3 years)

Sertifikalar

  • US English Level 1
    100%

Doğrulamalar

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  • Ödeme Onaylı
  • Telefonu Doğrulanmış
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