howtowebsite

Educated to degree level (BSc Eng Internet Systems at Aston) possessing a strong technical background with a marketing, business and analytical focus. Excellent communicator with both internal and external relationships with the intention to build new, strong contacts. A proven ability of strategising, constructing, delivering and analysing email campaigns, whilst managing and updating existing databases with a concentrated focus on consumer acquisition, retention and website visitor conversion. A very innovative and creative mind in identifying campaign opportunities and taking projects through to completion with a strong focus on ROI. In previous roles been responsible for budget management and strategic digital development and implementation of coordinated online marketing and communication strategies to build brand identity, lead generation, consumer engagement and effective consumer and b2b transmission through the online medium. Getting involved at strategy level focusing on project and campaign requirements and objectives down to a very hands on approach at development and design level working independently, with team members and external digital agencies playing an integral part and being involved in a full mix of online channels including search, display, viral and affiliate activity. Very keen to demonstrate an analytical approach towards projects taking accountability for all online communications, analysing the success of projects ensuring ROI is maximised in all campaigns and making sure projects take an integrated and timely approach to all offline communications. Good understanding of teamwork and time management whilst under pressure to meet deadlines. Extremely passionate about Online Marketing from a young age with an entrepreneurial motivation working on personal development (projects) and freelance projects outside of work getting involved at all stages of web design, development, website launching, maintenance, consulting, testing and online marketing.