Kanchan G.

I am KANCHAN GHOSH, an experienced Freelancer and Brand Consultant with a wealth of experience in the realms of branding, marketing. Over the span of 20 years, I have successfully navigated the intricate landscape of creative leadership, overseeing diverse teams and ensuring the seamless execution of projects. My forte lies in developing world-class brands, designing captivating marketing materials, and crafting compelling narratives. I have successfully collaborated with renowned corporate clients, both domestic and multinational, steering them towards excellence through innovative branding strategies. Education: • Bachelor's Degree: (B.A - Hons.) - Calcutta University • Post Graduate Diploma (PG): Public Relations (PR), Marketing & Advertising - Bhavan’s College of Mass Communication • Post Graduate Certificate Course: ADOBE INC. – Digital Communication Professional Experience: • Total Experience: 20 Years 0 Months Work Experience and Positions: 1. Creative Head at BEI Confluence - 3 Years 2. Creative Head and Partner at STUDIO ADONIS 3. Brand Consultant and Designer • Developed world-class popular brands • Designed product packaging and marketing collaterals for reputed corporate clients, domestic and multinational companies. • Supervised and worked with a team of 12-14 professionals to meet deadlines. • Oversees planning & recruitment process. I bring to the table an impressive portfolio, having worked with distinguished brands such as Eveready Industries, Uniross (France), Larsen & Toubro, and many others. My diverse experience spans industries from tea packaging to financial development, showcasing adaptability and a keen eye for market trends. As a Freelancer & Creative Head, I am eager to contribute my skills in branding, marketing, and recruitment management to dynamic projects. My commitment to excellence, creative flair, and strategic mind-set make me a valuable asset for organizations seeking a versatile and results-driven professional. Responsibilities: • Supervising and monitoring a 12-14 member team to achieve targets. • Overseeing marketing strategies to develop the brand & product. • Designing corporate branding, marketing materials, packaging, print media & other Ad materials. • Monitoring final production. • Client handling. • Strong communication and interpersonal skills. • Building strong relationships with clients. Software skills: • Adobe Creative Suite (Adobe Photoshop, Adobe Illustrator, InDesign) Coral Draw, Freehand, Basic HTML & CSS, and Microsoft office 2010. Operating Systems: Windows NT, Windows10, XP Languages Known: • Bengali • English • Hindi Clients Handled: • Eveready Industries India Ltd.: • Re-designed domestic products (Batteries & Packaging) for a fresh look. • Developed packaging and marketing materials for the last 9-10 years. • PowerCell: • Developed lighting division after acquisition from BPL. • Popularized PowerCell in the Torches