-Mission & Vision statements . -Marketing Research design, methods, Consumer behavior and marketing strategy. - Long term & Short term financial decisions, Management practices . - External & internal influences on consumer behavior and personal actions . - Principles of marketing management, Promotion Mix and Professional selling skills. - Developing & maintaining marketing strategies to meet organizational objectives. - Studying the market & reviewing orders to expand the business. - The Business Portfolio & Managing marketing informations - Market segmentation, target marketing, and market positioning.