"The goal is to turn data into information and information into insights"- Carly Fiorina
I am a highly analytical, self-motivated professional with 7+ years of experience in Digital Analytics Implementation. In the world we live, data is increasing at an exponential rate. I am extremely passionate about adding meaning to this data and extracting value. Marketing Analytics, Customer Insights, and Data Modelling are some of my core competencies. I bank on my creativity to help me strategize and devise innovative solutions.
Ensuring end-to-end user journey tracking using TMS. I have extensive knowledge about the following TMS tools: Adobe DTM, Adobe Launch, Tealium, and Amplitude. Responsible for tracking key metrics and giving important information to the business team for better customer experience and financial growth of the organization. Also in the past year have successfully migrated analytics code from Adobe DTM to Adobe Launch and Tealium to Adobe Launch. I focus on the design, development, and execution of analytics projects.
Key Competencies & Skills:
-> 7+ years hands-on experience implementing Adobe Analytics(web and mobile apps) using Adobe DTM / Launch
-> Tag Management Solutions
-> Web and Mobile app Analytics Implementation and optimization
-> Experience with developing custom reports via Adobe Analytics workspace and Report Builder
-> Document Solution Design Reference (SDR)
-> Highly organized and able to work on multiple projects/clients simultaneously
-> Strong communication skills
-> Results-driven and self-motivated
-> Team Management
-> Business Understanding