Lisa M.

My practice includes copywriting of press releases, sales letters, Web copy, brochures, advertising (print and broadcast), taglines, positioning statements, white papers, magazine articles, blog entries, and more. What makes my work special is my long background in brand consulting (strategy development, naming, brand launch and implementation), business development (strategy, pitch development, collateral creation, direct mail, cold calling, lead development, conference engagements) public relations and public relations. My writing begins with strategy and is finished to meet client goals in terms of style and tone. Clients include major NY ad agencies, consulting firms, B2B and B2C corporations. My latest book Brands That Work is being published in China. I write columns for trade publications in the U.S. and China and also, when time permits, keep a blog at [login to view URL]