Automated Conversion Funnel
Utilising the Google Analytics API, and some advanced Excel techniques, updating the attached funnel was completely automated. It reports on conversion for the sales funnel, with granularity for new/returning visitors, browser used and monthly comparison included for each page. The simple, but detailed layout enables quick prioritisation of online optimisation resources.
A seasoned online professional, specialising in website analytics. I have been working in ecommerce and online marketing for over a decade, and have experience across a number of sectors, including retail, travel and finance.